Senior Marketing Generalist - London, United Kingdom - Discover Financial Services

Discover Financial Services

Verified Company

London, United Kingdom

2 weeks ago

Posted by:

Tom O´Connor

beBee Recruiter

Description

Discover. A brighter future.
With us, you'll do meaningful work from Day 1.

Our collaborative culture is built on three core behaviors:
We Play to Win, We Get Better Every Day & We Succeed Together.

And we mean it — we want you to grow and make a difference at one of the world's leading digital banking and payments companies.

We value what makes you unique so that you have an opportunity to shine.

Come build your future, while being the reason millions of people find a brighter financial future with Discover.

This role sits within Discover Global Network, a payments scheme that is fast growing globally.

The role supports our EMEA Marketing activities, collaborating with our partnerships and alliances to support the goal of growing acceptance for our cardholders at merchants across this region.

The marketing team focus on building our brand awareness in a B2B capacity.

Develops a wide variety of content marketing assets to be distributed across new and existing digital channels (owned and paid).

This position works across multiple lines of business, helping to identify story line ideas that ladder up to overall company business priorities that positions the company executives as thought leaders in the payments space, and promotes new and existing products.

Responsible for partnering internal and or external business partners to implement strategies for growth.

The role will support shared business goals by assisting in the development of the value proposition as well as the delivery of sales enablement materials and or programs, which could include (but not limited to) brochures, presentations, signage, sales incentives, videos, events, digital marketing, and social media.

In addition to the creation of collateral, this individual may be called to assist in the sell-in, presentation, and pitch of programs, etc.

Responsible for leveraging shared assets, collateral, programs, resources, communications, etc. to help drive efficiency across Global Marketing. Actively manages and escalates risk and customer-impacting issues within the day-to-day role to management.

Responsibilities:

Acts as the liaison Analytics or equivalent to properly track, measure, and analyze campaign or program performance.

Is data driven, comfortable and competent is leveraging data analytical tools such as Tableau, Euromonitor.

Is competent is working on PowerPoint presentations and developing a storyline by leveraging data.

Partners with key internal and/or external business partners and supports shared business objectives.

Assists managers in the development of value proposition, segmentation strategy, and performance metrics.

Assists in the development of marketing communications, collateral, and training, and executes the distribution to internal and external target audiences.

Informs and develops content calendar (inclusive of online articles, social and web copy, as well as multimedia assets), based on knowledge of established business objectives, key initiatives, and goals.

Directs agency on delivering assets (articles, digital copy) that align with business objectives, incorporating messaging and marketing strategy requirements.

Ensures editorial and factual accuracy of all content outputs, and manages approvals process before publishing on external-facing channels.

Stays up-to-date on key business and industry trends and news to ensure content is informed by the latest developments in these areas.

Assists with the creation of post-campaign or program performance and results summary.

Minimum Qualifications

At a minimum, here's what we need from you:
Bachelor's Degree in Liberal Arts, Sciences, Business, Technology, Computer Science, or related quantitative fields

Experience in Business, Marketing, Communications, Public Relations, Integrated Marketing, Advertising, Sales, Customer Service, or related field

In lieu of a degree, Experience in Business, Marketing, Communications, Public Relations, Integrated Marketing, Advertising, Sales, Customer Service, or related field

Preferred Qualifications

If we had our say, we'd also look for:
Experience in Business, Marketing, Communications, Public Relations, Integrated Marketing, Advertising, Sales, Customer Service, or related field

Payments experience

B2B Marketing experience

And by the way, while you're waiting to hear from us, don't forget to check out the great benefits Discover offers.

All Discover employees place our customers at the very center of our work.

To deliver on our promises to our customers, each of us contribute every day to a culture that values compliance and risk management.

Discover is committed to a diverse and inclusive workplace.

Discover is an equal opportunity employer and does not discriminate on the basis of race, color, religion, sex, sexual orientation, gender identity, national origin, age, disability, protected veteran status, or other legally protected status.

(Know Your Rights & Pay Transparency Nondiscriminati