Content Marketer - Remote, United Kingdom - Empire Group

Empire Group

Verified Company

Remote, United Kingdom

3 weeks ago

Posted by:

Tom O´Connor

beBee Recruiter

Description

Are you a creative storyteller who can take complex ideas and make them simple and compelling?

I have a Content Marketing Manager opportunity that is sat within the global marketing team and will be responsible for creating engaging content that address topics of interest to the core audience, while articulating value and message.

This Content Marketing Manager will develop and manage the content calendar and will play a crucial role in helping build brand awareness, drive prospect engagement and build pipeline.

This role will be responsible for writing, thought leadership content, event material, customer case studies, newsletters and e-books, working with audio and video, creating deliverables that promote and deliver the right message to the right audiences.

The Content Marketing Manger is customer-centric and puts the customer at the center of everything they do.

Passionate about Telecoms / Salesforce and fully tapped into customer and market trends, the Content Marketing Manager will shape and tell the brand story in a way that resonates across all customer touch-points.

Content Marketing Manager - Main Responsibilities

Develop content strategy and create a rich content calendar that supports a regular cadence of content to drive customer engagement.
Create content for blogs, social media, thought leadership content, ebooks, presentations, videos, and the website.
Own and manage the creation, approvals and lifecycle of testimonials, case studies and win releases.
Manage relationships with senior stakeholders and leadership across regions and set priorities for content roadmap.
Become an expert on customers, conducting research and understanding their pain points and needs.
Monitor content performance, using data to evolve the customer experience by providing timely and relevant content that resonates with our audiences.

Requirements:

Education and Qualifications

Essential:

Journalism, English or Communication qualification or equivalent experience

Content Marketing Manger Experience Required

3+ years of relevant writing experience in B2B marketing, product marketing, technical marketing or marketing communications
Background in the telecommunications and Salesforce ecosystem
Proficiency with cloud technology, and/or demonstrated proficiency with cloud messaging
Experience in evolving communication trends for traditional and new media formats
Experience writing short and long form copy, including research reports, case studies, award entries and blogs
Experience building content for SEO a plus
A 'writer at heart' that's able to adapt to short stories, talking points, video scripts and creative briefs

Personal Attributes

Fluency in English required
Selfstarter mentality and a person who thrives on collaboration within multifunctional teams
Flexible and adaptable to changing business needs
Strong attention to detail
Exceptional written, verbal and interpersonal communication

Content Marketing Manager BenefitsWhat you are offered in return
Alongside a competitive salary, we offer a great range of benefits including