Specialist - London, United Kingdom - Warner Bros. Discovery
Description
_Every great story has a new beginning, and yours starts here._
_ Welcome to Warner Bros. Discoverythe stuff dreams are made of._
Who We Are
When we say, "the stuff dreams are made of," we're not just referring to the world of wizards, dragons and superheroes, or even to the wonders of Planet Earth.
From brilliant creatives, to technology trailblazers, across the globe, WBD offers career defining opportunities, thoughtfully curated benefits, and the tools to explore and grow into your best selves.
Your New Role
Your Role Accountabilities
- Own the strategy, execution, and ongoing management of direct response Paid Search campaigns with the goal of subscriber acquisition.
- Ensure campaigns are executed flawlessly, with a constant eye on performance.
- Track, measure, and analyze campaign success, using performance signals to inform optimization regimen.
- Liaise with the Media Strategy team to gain an understanding of campaignspecific goals, targeting, and budgets, while collaborating on best practices and strategic recommendations.
- Drive Paid Search innovation within the team identify and/or build tools to improve automation, identify and spearhead the testing of new betas, keep abreast of market trends and developments from publishers.
- Maintain and develop strong professional relationships internally (cross departments) and externally (media vendors).
- Handon bid based buying and optimization across a number of platforms, including platforms such as Google Ads, Microsoft/Bing, Apple Search Ads
Qualifications & Experience
- 2+ years of handson, inplatform experience within a Paid Search position.
- Proven success with direct response Paid Search campaigns with expertise in attribution and conversion tracking.
- Experience with app campaign and Mobile Marketing Attribution (such as Kochava) preferred.
- Selfstarter, highly motivated, positive demeanor, excellent communicator, and able to juggle multiple assignments simultaneously.
- Strong verbal and written communication skills.
- Analytical and comfortable dealing with data and reporting.
- Reasonable availability to respond to requests and attend to the realtime needs of campaigns outside normal business hours.
- Willingness and flexibility to "pitch in" with various adhoc projects to help support the larger team, including crossfunctional support to other bidbased buyers (social, programmatic, SEM).
- Ability to adapt to change and continually evolve skills to meet the everchanging needs of the television and streaming industry.
- Proficient in Microsoft Office and Google Drive systems, specifically in Excel/Sheets.
- Experience handling YouTube is a bonus
How We Get Things Done
**The Legal Bits
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