Global Marketing Lead - London, United Kingdom - Technip Energies

Technip Energies

Verified Company

London, United Kingdom

2 weeks ago

Posted by:

Tom O´Connor

beBee Recruiter

Description

Company information:

At Genesis, we have an unrivalled track record of creating high-impact solutions for our clients; We work with our clients to help transform their project economics and deliver global energy.

We're problem solvers who are at the forefront of innovation and technology; our world-class experience, individual expertise and collective wisdom is what differentiates Genesis.

This is why we have been recognised by the Financial Times in the UK and Forbes globally as a world's leading management consultancy

From Engineers and Specialists to Project Managers and Support Staff, our 1000+ people, spread across 12 countries, thrive in a dynamic, proactive business where inherent safety and maximizing sustainability are key beliefs.

A deep sense of Team where global collaboration is the top priority fuels a working environment of knowledge sharing, collaboration and innovative thinking.

Job Purpose:

Develops and implements coordinated marketing tools and activities to enhance the company's visibility, and ultimately reputation and customer base, at a Global level.

Reporting lines and interactions:

Hierarchically reports to:
T.EN Head of Marketing Communications

Directly supervises**:

NA

Key Interactions (internally, externally):

Internally:
Heads of Department, and particularly the Marketing, Communication, Strategy and Business Development Teams; Corporate and Business Lines Marketing teams

Externally:
Clients, Partners, Vendors

**Typical background and experience required:

Minimum Experience:

Degree qualification in Marketing, Communication, Business or /equivalent business qualification
Previous experience working in a consulting organisation and/or in the energy industry appreciated

- + 8+ years of experience in Marketing, Communication and/or Strategy environment

Good knowledge of our business and affinity with digitalization
Strong knowledge in both online and offline marketing
Excellent written and oral English communication skills
Strategic thinker, logical and methodical, results driven
An analytical mind able to quickly assess large amounts of data
Strong interpersonal and presentation/influencing skills
Customer oriented and commercial / entrepreneurial mindset
Out of the box thinker, proactive and creative
Flexible, cando attitude

-
Advantageous Experience:

Experience working in a large, international business
Proven successful experience working at global level and managing multiple stakeholders
Proven successful experience managing large digital projects
Experience in Ecommerce

Main Accountabilities:

In close collaboration with the T.EN Head of Marketing Communications and Genesis Business consulting Lead, define the global Marketing strategy
Develop and execute integrated marketing programmes and content for Genesis globally.
Lead marketing campaigns including digital, from planning to execution.
Lead the development and oversight of strategic marketing tools and platforms.
Conduct market research, develop and distribute periodical analytical reports on market trends and competitor activities.
Using the market research, work in conjunction with digital communications to create appropriate social media strategies (e.g. LinkedIn, Twitter).
Ensure the company website brands our value proposition in professional and fresh manner, develop content strategy and s upport SEO strategy in relationship with the web agency.
Oversee the creation of external Marketing content material (promotion material, presentations, technical papers, press releases, etc.) that drives our market presence and thought leadership in forums and exhibitions.
Ensure Genesis presence in key Marketing events (trade shows, conferences) and represent the organization in external events.
Set up KPIs to evaluate effectiveness of Marketing actions and ROI.

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