UK Marketing Lead - Greater London - Partly

Description

Overview

Partly is a global platform for replacement parts, starting with auto parts. Our mission is to connect the world's parts and accelerate a sustainable future where anyone can fix anything. We are a growing, international team with a product and engineering base in Christchurch and a presence in London and San Francisco.

Role: UK Marketing Lead at Partly. You will define and own how Partly is understood in the UK market, establishing clear, repeatable positioning and narrative by customer segment (enterprise, dealer, repairer, insurer, supplier). This is a senior, hands-on role focused on positioning, narrative, and sales-aligned messaging, not volume-led demand generation. It requires dedicated ownership and cannot be done part-time or as an adjunct to campaign execution.

You will report to the General Manager, UK and work closely with Sales, Product, and Executive teams. Your work will reduce sales friction, improve deal quality across enterprise and SMB segments, and lay marketing foundations for a future VP of Marketing to scale globally.

This is a first-principles role in an early-stage environment. You will prioritise ruthlessly, operate with ambiguity, and focus on work that creates real commercial leverage. If you enjoy clarifying complex B2B platforms and shaping how an infrastructure company is trusted and adopted in-market, this role is for you.

What success looks like in the first 6–9 months

• Clear, well-articulated positioning and content pillars for each core ICP.
• Enterprise sales conversations that start with clarity rather than education.
• Consistent, high-quality sales collateral used across deals, not bespoke explanations.
• Reduced market confusion about whether Partly is a marketplace, product, or infrastructure platform.

What you will do

• Define ICP-specific positioning and narrative: Own Partly's positioning, category definition, and value propositions by customer segment (enterprise, dealer, repairer, insurer, supplier).
• Resolve market ambiguity: Articulate Partly as infrastructure rather than a marketplace or point solution, removing friction in enterprise and SMB sales conversations.
• Create sales-aligned messaging: Partner with Sales to develop and maintain pitch decks, one-pagers, case studies, and ROI narratives used in live deals.
• Build enterprise-grade credibility: Establish Partly as a trusted, infrastructure-level platform through consistent messaging, proof points, and external presence.
• Translate product into commercial value: Work with Product and Engineering to convert complex capabilities and roadmap into clear, credible market language.
• Distribute narratives through high-signal channels: Package and distribute content via channels where each ICP already operates (sales collateral, email, industry media, targeted campaigns).
• Establish marketing foundations: Build the initial marketing operating model, processes, and artefacts required at Series A/B stage.
• Provide UK market ownership: Act as the local owner of how Partly shows up externally, ensuring consistency in tone, message, and credibility.

Skills and Experience

• Early-stage B2B marketing leadership: 5–10+ years in B2B marketing, with hands-on experience building or scaling marketing functions in Series A/B companies.
• Positioning and narrative depth: Proven ability to define ICP-specific positioning and content pillars for complex B2B platforms, not just execute campaigns.
• Commercial, sales-literate mindset: Deep understanding of long-cycle B2B sales; comfortable partnering directly with sales teams on live enterprise and SMB deals.
• Strong communicator: Able to distill complex systems, ecosystems, and workflows into simple, credible narratives.
• Generalist execution capability: Comfortable operating across positioning, messaging, enablement, brand, and light demand support without a large team or agency.
• Structured and pragmatic: Able to prioritise ruthlessly, operate with ambiguity, and focus on work that creates measurable commercial leverage.
• Ownership mentality: Accountable for outcomes, confident working autonomously, and willing to challenge assumptions when required.

Preferred but Not Essential

• Experience marketing to enterprise or mid-market B2B customers
• Experience working closely with sales teams or in sales-adjacent roles
• Background in infrastructure, marketplace, API-driven, or platform-based SaaS
• Familiarity with regulated or operationally complex industries

Benefits

• High trust, low process and no bureaucracy. We hire exceptional people whose judgment we trust. This means we proactively remove any process or rules that slow us down.
• Competitive base salary + equity. We offer competitive salaries and generous equity options for all full-time employees.
• Flexible working hours. Choose when to work based on what time you're most effective. Office-first in cities where we have critical mass (London, Christchurch, Auckland).
• Focus Days. Two days per week with zero meetings for uninterrupted deep work.
• Take time when you need it. We trust our team to recharge; leave balances are respected.
• Learn from the best. Lunch n Learn and Fireside chats with industry leaders.
• Quarterly season openers across the UK and EU for collaboration and planning.
• Annual global offsite in New Zealand with travel for the UK and EU team.
• Team connection. Monthly team lunches and social events.
• Parental leave and flexible return to work. Four-day weeks for primary carers; 100% pay for the first 12 weeks. Secondary carers receive 10 days full pay.
• Payroll Giving and CycleSaver benefits for charitable giving and commuter savings.