CRM Manager - London, United Kingdom - GradBay

GradBay

Verified Company

London, United Kingdom

4 weeks ago

Posted by:

Tom O´Connor

beBee Recruiter

Description

Company Description A new sports betting and gaming brand operating in Franco-Africa. They aim to become a leading omni-channel igaming operator in Africa and expand the brand across the continent.

Job Description As a CRM manager your main focus will be on execution of their retention marketing strategies, building our retention strategy, increasing communication and engagement with our customers and work to improve all KPIs.

Plan the monthly calendar for customer promotions and communications.
Plan and manage the life cycle user flows per channel
Build CRM strategy per market and optimize it over time
Document and analyze competitors actions
Manage promo, comms and sport event calendars
Distribute tasks to the local exec
Report to management on results of campaigns and performance.
Focus on cross marketing to casino and gaming
Strive to use and receive more promotional tools and comm channels
Work with all departments to improve the product, the reports and segmentations, the customer support and up sales, with marketing to align on language and visuals, welcome offers and others
Manage the website to keep it attractive and enticing
Own the terms and conditions to all promotions
Own and manage all campaign/comms/bonus configuration on stage and push to improve the UI and UX
The team work 5 days in the Victoria office. _

Who Fits The Bill:

Experience in betting and gaming as well as managing and planning the CRM program
Have experience in communication channels and practices that bring best results
Be knowledgeable of P/L and have analysis regarding the KPIs in all products
Experienced in managing and maintaining a retention program
French is a big advantage

English high level