Senior Government Marketing Strategist - Reading - beBee Careers

    beBee Careers
    beBee Careers Reading

    1 week ago

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    Job title: Government Sector Marketing Lead

    Description

    This is a unique opportunity to shape the future of telecoms infrastructure in the UK and play a key role in building a digitally connected society.

    We are seeking a dynamic and experienced Marketing Lead (Government Sector) to drive public sector marketing, public affairs, and communications strategy. The ideal candidate will have extensive experience in public relations, public affairs, and communications within a government sector, with a strong grasp of marketing principles.

    In this pivotal role, you will lead and deliver strategic initiatives to enhance brand reputation, deepen government and industry engagement, and shape public policy discussions in line with business objectives. You will be responsible for developing compelling campaigns, overseeing thought leadership and PR activities, and fostering high-impact relationships with key stakeholders across government, media, and industry bodies.

    Key Responsibilities

    • Develop and execute a comprehensive public relations strategy to boost brand awareness and reputation in the public sector.
    • Create engaging content including press releases, thought leadership articles, white papers, and opinion pieces.
    • Identify speaking and panel opportunities for leadership team to amplify voice across industry.

    Public Affairs Engagement

    • Lead public affairs campaigns that build and maintain strong relationships with government bodies, local authorities, industry groups, and trade associations.
    • Collaborate with customers' public affairs and media teams to enhance lobbying efforts and secure strategic meetings with policymakers.

    Campaign Strategy & Execution

    • Design and implement communication strategies tailored to government and ministerial stakeholders.
    • Work with internal teams to develop campaigns that position as partner of choice in digital infrastructure.
    • Monitor political developments and government tenders, identifying opportunities for commercial growth in coordination with Sales team.

    Policy Support & Advocacy

    • Support policy submissions and advocacy on telecom regulations, Electronic Communications Code (CODE), and infrastructure development.
    • Track legislative changes, offering insights to guide policy engagement.

    Media & Government Relations

    • Drive proactive PR efforts with government entities, media outlets, devolved administrations, and planning authorities.
    • Manage media relations alongside Communications Manager to ensure accurate and favourable coverage.
    • Build and maintain media content calendar and collaborate with customer marketing teams for joint PR efforts and reputation management.

    Skill Requirements

    • Broad marketing skills with extensive experience in public relations, public affairs, and communications.
    • Strong analytical skills with ability to turn insights into actionable marketing and communication strategies.
    • Highly organised with ability to manage multiple projects simultaneously.
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