PPC and SEO Specialist - London, United Kingdom - The Ivy Collection - Support Office

The Ivy Collection - Support Office

Verified Company

London, United Kingdom

1 day ago

Posted by:

Tom O´Connor

beBee Recruiter

Description

Purpose of the Role

The PPC and SEO Specialist will play a key role in developing and implementing PPC campaigns and SEO strategies to drive traffic and sales to sites across the UK.

She/he will support the brand and local marketing initiatives, rolling out national campaigns and activations whilst following PPC and SEO best practices.

Key Responsibilities

Develop and execute PPC campaigns across multiple platforms, including Google Ads, and social media advertising platforms.
Conduct keyword research and analysis to inform PPC campaign strategies and optimize ad copy.
Monitor and analyse PPC campaign performance and make recommendations for optimization and budget allocation.
Develop and implement SEO strategies to improve website visibility and organic search rankings.
Conduct keyword research and analysis and optimize content for relevant keywords.
Monitor performance metrics, and optimize campaigns based on performance.
Stay up to date with PPC and SEO trends and best practices and make recommendations for improvements.
Collecting data to analyse how campaigns are performing, constantly evolving the groups best practice to get the best possible return from our investment, using a variety of metrics.
Liaise with stakeholders, monitor performance and produce postcampaign reports capable of demonstrating direct links to sales and other business objectives.
Strong knowledge of current SEO practices, Google Analytics, Google Search Console, and keyword research tools
Maintain strong relationships with teams, being their trusted PPC and search advisor.

Requirements:

Proven experience in SEO and PPC campaign execution and management in an agency or digital marketing environment (2+ years).
Excellent analytical skills, with the ability to evaluate data, identify trends, and make datadriven decisions.
Uptodate understanding of algorithm changes, best practices, and industry trends.
Proficiency in using analytics and tracking tools, such as Google Analytics (GA4), Google Tag Manager, or similar platforms, to measure and report campaign performance.
Solid knowledge of SEM and SEO principles, and how they integrate with paid media campaigns.
Strong project management skills with the ability to handle multiple projects, partners, campaigns, and stakeholders simultaneously.
Experience in execution of paid search marketing strategies and working knowledge of Google Ads is a must.
Experience with local SEO and Google listing performance would be beneficial.
Selfstarter with a high degree of initiative and a salescommercial mindset.
Confidence and desire to lead crossfunctional project teams and effectively communicate team recommendations to the wider marketing team, and senior stakeholders.
Strong verbal and written communication and presentation skills.

About us:

We know how to have a good time - we love what we do.

The key ingredient to our success is our dedicated, talented people - and we love nothing more than to help them to flourish in a supportive environment where they are respected and valued.

We encourage individuality and celebrate the diversity of our people.

We search for people who know what exceptional looks like and are ready to bring their passion and commitment to each and every service.

It's the Ivy way.

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