PPC Executive - Hinckley - The Portfolio Group

    The Portfolio Group
    The Portfolio Group Hinckley

    1 week ago

    The Portfolio Group background
    Description

    PPC Executive

    We are seeking a dynamic and results-driven PPC Executive to join our team.

    About the Role

    This role is crucial in supporting our internal and external Sales & Marketing divisions, aiming to maintain and expand our success in the UK market.

    Key Responsibilities

    • Develop and implement high-performing search strategies.
    • Launch and optimize PPC campaigns across various platforms, including Google AdWords and Bing.
    • Manage keyword selection and audience targeting.
    • Monitor budgets and adjust bids to improve ROI.
    • Track KPIs to evaluate performance and identify issues.
    • Produce and analyze detailed PPC reports.
    • Craft compelling ad copy and select engaging imagery.
    • Create new campaigns across multiple channels.
    • Maintain relationships with PPC ad platforms and vendors.

    Your Qualifications

    • Proven experience as a PPC Manager.
    • Strong data analysis and reporting skills.
    • In-depth knowledge of SEO and digital marketing principles.
    • Expertise in multiple platforms (e.g., AdWords, Facebook, Yahoo).
    • Proficient with analytics tools (Google Analytics).
    • Skilled in MS Office applications.

    Requirements

    Salary: £45,000 - £60,000 per annum.

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