Marketing Executive - Brighouse, United Kingdom - GeoEnviro Solutions Ltd

Description

Job title:

Digital Marketing Executive


Department:

Admin


Location:

Brighouse


Travel required:

No


Position type:

Full time


Training:

Applicable training will be provided


Minimum Expected Experience:

3 years


Reports To:

General Manager


Job Overview:


A Digital Marketing Executive plays a critical role in planning, executing, and managing online marketing campaigns to promote a company's products or services, increase brand awareness, and drive online traffic and conversions.

Job description

ROLES AND RESPONSIBILITIES

Digital Marketing Strategy:
Develop and execute comprehensive digital marketing strategies aligned with the company's goals and objectives.

Search Engine Optimization (SEO): Manage on-page and off-page SEO efforts to improve organic search rankings, drive traffic, and increase the online visibility of the company.

Pay-Per-Click Advertising (PPC): As and when appropriate, create and manage PPC campaigns on platforms such as Google Ads and Bing Ads to increase web traffic, reduce CPC, and maximize ROI.

Social Media Management:
Oversee the company's social media accounts, creating engaging content, increasing followers, and driving user engagement. Develop and manage paid social media campaigns when necessary.

Content Marketing:
Collaborate with content creators to develop high-quality, SEO-optimized content for the website, blog, and social media platforms.

Analytics and Reporting:
Utilize web analytics tools (e.g., Google Analytics) to track and report on the performance of digital marketing campaigns. Provide insights and recommendations for improvements.

Budget Management:
Manage digital marketing budgets effectively, allocating resources to channels that yield the best results.

Marketing Automation:
Implement and manage marketing automation tools for lead nurturing and customer engagement.

QUALIFICATIONS AND PREFERRED SKILLS

Bachelor's degree in Marketing, Business, or a related field (a Master's degree is a plus).

Proven experience as a Digital Marketing Executive or a similar role.

Analytical mindset with the ability to interpret data, draw insights, and make data-driven decisions.

Excellent written and verbal communication skills.

Up-to-date with the latest digital marketing trends and best practices.

Certifications in Google Ads, Google Analytics, or other relevant digital marketing certifications are a plus.

ADDITIONAL NOTES

As a Digital Marketing Executive, you will be responsible for developing and implementing digital marketing strategies to achieve business goals. You will work closely with the marketing team to create and execute online marketing campaigns, analyse data, and optimize performance across various digital channels.

Salary:
£23,000.00-£30,000.00 per year


Benefits:

• Company events
• Company pension
• Onsite parking
• Work from home

Schedule:

• Monday to Friday

Education:

• A-Level or equivalent (preferred)

Experience:

Google Ads: 1 year (required)

• Marketing: 1 year (preferred)

Ability to Commute:

• HD62RN (required)

Ability to Relocate:

• HD62RN: Relocate before starting work (required)

Work Location:
In person


Reference ID:
Marketing Executive