Head of Central Consumer Research - Bristol, United Kingdom - Imperial Brands

Imperial Brands
Imperial Brands
Verified Company
Bristol, United Kingdom

4 weeks ago

Tom O´Connor

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Tom O´Connor

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Description

About us
We're a truly international company, fourth largest in our industry and operating across 120 markets. An inclusive, innovative global FMCG business supported by over 27,500 employees. As we embrace a new era of growth, we are transforming. Our ways of working and culture are driven by a challenger mindset, constantly questioning the status quo.

Our agility and entrepreneurial spirit, alongside award winning development programmes, enable innovation and success while creating exciting and rewarding career choices.


As we move forward, our customers will be at the heart of what we do, evolving to needs and expectations and committing to a more meaningful contribution to harm reduction by building a successful NGP business.

Integral to our long-term success is our sustainability strategy, behaving responsibly and supporting our ambitions, all underpinned by high governance.


Encouraging inclusion at local levels and supporting a developing and robust diversity agenda globally, we're fully committed to creating and maintaining an environment that celebrates and respects difference.

We place a high value on learning and development, offering a range of award-winning opportunities. And if that's not enough, we've also been recognised as a Top Employer for five years in a row


This role is based in Bristol with 50 / 50 hybrid working

The role


As part of Imperial Brands' drive to become a consumer-centric organisation, the Global Insight function plays a crucial role placing consumer preferences and demands at the centre of commercial decision making to gain competitive advantage.


The Consumer Research team forms part of the Insights function, responsible for the timely provision of consumer information to Insight Business Partners (IBPs), while ensuring that the data and the collection methods meet relevant quality and compliance standards.


The Consumer Research team is focussed on ensuring that consumer research best practice is captured, shared and translated into research and method standards for future use.

Establishing clear research standards enables the team to achieve:


  • Maximum consistency in data collection and reporting
  • Minimum duplication of effort in project setup and implementation
  • Streamlined execution of consumer research projects
  • More targeted use of internal research and analytical expertise


The role holder will lead a team of 5 experienced research managers: a Senior Combustibles CR Manager, a Combustibles CR Manager, a Senior HT CR Manager, a Senior EVP CR Manager and a Trade Research Manager.

The Central Consumer Research Team's primary objectives are to:

  • Elevate the quality of global consumer research by contributing to create and embed best-practice standards
  • Organise the team to deliver to priority insight needs, requested by the category Insight Business Partners teams representing central GCO functions (Marketing & Portfolio Management and NGP)
  • Address the research and insight needs of central and regional Sales and Trade teams
  • Drive efficiencies in the management of the research initiatives the team is responsible for
  • Ensure that the team has the right capabilities, resources and priorities to meet emerging consumer research needs


This role is fundamental in anchoring consumer centricity as a critical pillar of the Company's strategy across all aspects of the business.


As such, the role holder will be expected to identify actionable and competitively advantaged insights, by leading the provision of high-quality consumer research.

The role holder will also ensure that business decision-making is derived from a thorough understanding of the consumer and that learnings are transferred across central GCO functions markets through sharing, developing best practices and reducing duplication.


This role is based in Bristol with 50 / 50 hybrid working

Principle Accountabilities

  • Overall responsibility for the provision of central consumer research services within the Global Insight function
  • Oversee a team of consumer researchers and project managers to execute highquality research projects within agreed timeframes, budget and in accordance with research standards
  • Ensure that approved research methods standards are systematically deployed and implemented
  • Organise resources within own team to fulfil priority research needs in line with a standardised set of prioritisation criteria. Act as escalation point for prioritisation decisions
  • Drive development, execution and updates to an annual research plan within your remit, ensuring the budgetary guardrails, prioritisation principles and demand management process are clear and transparent. Ensure investments into consumer research are aligned to strategic goals, market priorities and Must Win Battles
  • Take direct responsibility at signingoff central research projects
  • Maintain alignment between category/global and regional teams to make sure there is no project duplicat
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