Lead Nurture Marketing Specialist - London, United Kingdom - PayPal

PayPal

Verified Company

London, United Kingdom

3 weeks ago

Posted by:

Tom O´Connor

beBee Recruiter

Description

At PayPal (

NASDAQ:
PYPL), we believe that every person has the right to participate fully in the global economy.

Our mission is to democratize financial services to ensure that everyone, regardless of background or economic standing, has access to affordable, convenient, and secure products and services to take control of their financial lives.

Job Description Summary:

As a Lead Nurture Marketing Specialist, you will support the overarching campaign strategy and program execution for the lead nurture and warming marketing program.

This role is an exciting opportunity to communicate to PayPal's wide array of payment solutions to high value prospective merchants and drive quality leads for sales.

1'

Job Description:

Primary Job Responsibilities

You will join a smart ambitious team who works together to create customer-centric, omnichannel campaigns that leverage data and technology to drive results.

As close partners with sales we nurture prospective small business merchants across various marketing campaigns.

Drive campaign execution and experimentation across the Lead Nurture and Warming program.
Support program lead in development of campaign strategy to create qualified leads for Sales across Core markets.
Compile weekly reporting and insights by synthesizing inputs from multiple data sources to unlock growth opportunities and develop new experimentation ideas.
Support program lead in conversations with Sales, B2B Marketing and Integrated Marketing teams to define lead flows, content requirements and identify new opportunities for collaboration.
Follow agile ways of working and squad best practices to accelerate experimentation.
Track, measure, and communicate program results, continually optimize for efficiency and scale. Optimize campaigns to deliver against quarterly and annual program KPIs.
Support program lead in defining business needs or technology enhancements to support business cases with Martech and Sales.

Experience and Skills (the what)

Several Years experience in lead nurture and warming marketing campaign management.
Experience managing marketing campaigns across multiple countries and products.
Experience collaborating crossfunctionally with marketing, sales and analytics.
Strong analytical skills and obsession with achieving pipeline growth
Growth mindset who is energized by testing new tactics, implementing new best practices or creative approaches to obstacles
Working knowledge of B2B marketing technology, excel, and salesforce
Ability to reprioritize workload to meet tight deadlines. Adjust program optimizations to balance shortterm needs with longtime strategic initiatives.
Fintech, ecommerce and payments understanding highly valued

Qualities and Behaviors (the how)
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Collaboration & Working as One Team: Considers the bigger picture in executing own initiatives. Listens to and considers others point of view. Successfully operates within team environment. Recognizes others contribution to own success.
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Innovation:Curious and keen to explore new ideas. Asks intelligent, challenging questions. Open-minded, flexible in the face of change.
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Inclusion: Takes time to understand how to create an inclusive work culture

Demonstrates skills in inclusiveness:
Listening. Asking others opinions, educating oneself on areas/beliefs/cultures different to own.

The type of marketer that flourishes at PayPal

Middlebrained Marketer who can flex across the funnel while driving connectivity of marketing with the business
Results Focus is a business builder who ties all work back to overall commercial impact
Strong Collaborator who partners with stakeholders for winwin
Change Agent we are rapidly evolving as a business and need someone who can be at the helm to lead change
Thought Leader uncovers consumer insights to create new marketing opportunities
Nurturer of Talent to bring out the best in individuals and teams
Deals with Ambiguity to take the unknown into action
Challenges the Status Quo and believes things can always be improved
A believer in the "Greater Good" one who always puts others' needs above their own
Lives and believes in the company values

Our Benefits:
At PayPal, we're committed to building an equitable and inclusive global economy. And we can't do this without our most important asset—you. That's why we offer benefits to help you thrive in every stage of life.

We champion your financial, physical, and mental health by offering valuable benefits and resources to help you care for the whole you.

Who We Are:

As part of PayPal's commitment to employees' health and safety, we have established in-office Covid-19 protocols and requirements, based on expert guidance.

Depending on location, this might include a Covid-19 vaccination requirement for any employee whose role requires them to work onsite.

Employees may request reasonable accommodation based on a medical condition o