Swpa Regional Marketing - Exeter, United Kingdom - SWPA

Description

Main Purpose of the job

1. Working closely with the SWPA Director, manage and agree the annual SWPA marketing and communications plan, to include costing and budgeting of events and all associated MarCom's activity.

• To ensure successful implementation and delivery of the on & off-line marketing activities to increase market presence, generate opportunities and build client and supplier loyalty.
• Through effective marketing communications, work towards exceeding the expectations of our clients and suppliers.
• Work closely with Group Marketing to ensure branding and marketing activity is effectively aligned to the wider marketing strategy.
• Lead on the delivery of events, webinars, and exhibitions, ensuring maximum exposure through stand design, the production of bespoke collateral, event management and review of ROI.

Role Responsibilities and Expectations

Promotional:

• Develop and deliver marketing materials and literature, always ensuring access and availability.
• Develop an annual event plan and support the operational and promotional elements of events and exhibitions, booking venues and ordering marketing materials
• Identify target markets and develop online and offline strategies to communicate with them.
• Become a brand ambassador for LSE, ensuring our values and brand guidelines are adhered to internally and externally.

Online & Digital:

• Creating content to be publicised via blog posts and articles.
• Develop and deliver the social media strategy through the various online tools.
• Proactively identify, develop, and deliver the various online tools to drive maximum traffic to our website and improving search engine optimisation. The MM will be expected to deliver a successful social media strategy.
• Management of the SWPA website and uploading content and ensuring that all information is true and correct while maintaining an excellent web experience for users. Content includes uploading blogs, case studies, news stories etc.
• Create and distribute all emarketing campaigns through third party mailing platforms.
• Drive the promotion of SWPA frameworks through third party websites such as: clients, appointed companies, strategic partnership organisations and trade associations across all regions.

Database:

• Through effective marketing activities and management, drive the growth of our database and optimise its use on CRM.
• Perform regular data cleansing activities on our CRM database
• Working with the regional delivery team, evaluate client and supplier feedback to develop, implement and evaluate customer data through surveys, polls and completion questionnaires.

Market specific:

• Working with SWPA team, identify and manage potential alliances with relevant trade associations for the promotion of our frameworks.
• Research, analyse and report findings on alternative framework offerings in the market

Audience:


Internal:

• SWPA Director and team
• All LHCPG staff and departments

External:

• SWPA clients which include local authorities, registered housing providers and other public sector bodies
• SWPA appointed companies (suppliers)
• Industry trade associations
• Marketing agencies

Other considerations:

• Nationwide travelling and overnight stay may be required.
• Working outside normal hours may be required on occasions.