Marketing Executive - Birmingham, United Kingdom - Stephen Betts & Sons Ltd

Description

The Betts Group

Marketing Executive

Overview

To help shape, support and deliver marketing plans, working in conjunction with the Senior
Management Team. This is a highly audience focused role which requires creativity, communication, and project management skills.

The Marketing Executive is responsible for planning and executing tactical targeted marketing activity and proactively generating stories and content from across the business.

Responsibilities:

Planning and delivering tactical integrated marketing campaigns

Managing the production and distribution of marketing materials

Liaising and networking with a range of stakeholders including customers, colleagues, suppliers, agencies, and partner organisations.

Collecting and analysing research information to understand target audience behaviour and views.

Assisting in the achievement of brand positioning and to agreed guidelines.

Contribute to other lead generation and customer-acquisition activities, such as sales enablement, media promotion, networking, trade shows, and events

Produce high quality marketing content including copywriting for collateral and materials to support campaigns for a range of online and offline channels

Organise and chair monthly marketing meetings - presenting monthly activity reports, KPI's and plans

Keeping fully up to date with industry news and events and reporting them to SMT regularly

Customer engagement (encouraging interaction marketing output and responding)


Required Skills:

Time management and the ability to juggle multiple tasks at once and prioritise tasks effectively under tight deadlines.

Content creation (able to come up with new ideas for relevant and interesting content and then execute on them)

Working as part of a team and used to having to run things by senior members of the team.

Analysis and reporting (figuring out what needs to be tracked/reported on, and finding insights within raw data to inform ongoing strategy and content planning)

Strong communication and good interpersonal skills and confidence liaising with clients (either face

What we are looking for

Enthusiastic and hard working

Display a willingness to learn.

Good working as part of a busy team and on own initiative

Strong customer service and quality focus

Good time and task management skills

Outgoing, proactive, and friendly approach

Excellent attention to detail

Immediate Start

Salary - Competitive

No Agencies


Salary:
From £25,000.00 per year


Benefits:

• Company events
• Company pension
• Cycle to work scheme

Schedule:

• Monday to Friday

Supplemental pay types:

• Bonus scheme

Ability to commute/relocate:

• Birmingham: reliably commute or plan to relocate before starting work (required)

Education:

• Certificate of Higher Education (preferred)

Experience:

• Digital marketing: 1 year (required)
• Marketing: 1 year (required)

Work Location:
One location

Application deadline: 25/02/2023