Product Marketing Manager - Camden, United Kingdom - Candidate Source - TEAM
Description
This is a hybrid role where you will be working 3 days per week in the office, and 2 days from home.
You will be required to develop and drive the Casino product marketing campaigns across all global markets, track the competitive landscape, understand targetmarkets, and analyse game vertical insights to create campaigns for new and existing games, including Live casino, table games, game shows and slots.
As Product Marketing Manager, your responsibilities will include:
- Working closely with Analysts, BI and other operational stakeholders to identify potential profitable game verticals and customer segments and ensure the client has the product and marketing strategy to support the development of those segments and gametypes
- Managing the campaigns from concept to execution, working with marcomms teams, design, digital and operations teams.
- Working closely with the CRM teams to identify opportunities to promote network promotions, exclusive game launches, new supplier integrations and new features introduced on the platform
- Working alongside the compliance team and marcomms team to market and communicate their Safer Gambling Tools
- Owning, developing and enhancing the tutorials and usage of a thirdparty tool that creates onboarding journeys and tutorials for new players, and on site FAQs
- Managing promotions and partnerships related to seasonal events or pop culture (e.g., Safer gambling week, bespoke Christmas or seasonal events, or branded partnerships)
- Creating and presenting Post Campaign Analysis reports
- Regularly reviewing the competitors in the marketplace and report on the state of the market.
- Working with Social Media manager to deliver campaigns and update social media channels
- Working with the Marcomms team to plan, deliver and evaluate promotional activity.
We are looking for a Product Marketing Manager who has the following skills and experience:
- Extensive experience in casino management and operations or casino product marketing
- Strong background in leading in a multivertical and multichannel environment
- Indepth knowledge of the online gaming industry, tools, and gaming trends
- Good IT skills including strong experience of Microsoft Office; Excel, Word, PowerPoint, Jira
- Good understanding of player journeys with a strong focus on UX and UI
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