Head of Customer Strategy - London, United Kingdom - Bally's Interactive
Description
Head of Customer Strategy:
Are you a leader that thrives on creating a strategy to drive growth?:
Are you passionate about marketing?:
Who we are:
Bally's Interactive is the digital arm of one of the world's leading entertainment providers, with tens of millions of players across the globe and an unmatched ecosystem of products spanning across the sports betting, iGaming and free-to-play.
We make our mark by embracing the diversity of our global team, challenging ourselves, and striving to make a difference for our players.
Well, what about the team?:
The purpose of the Customer Strategy and Go-to-Market team is to: Develop a Customer Plan with clear strategies for growth from a rich understanding of our venture performance, customers, competitors, and the environment in which we operate as a business.
Lead the development of a quarterly plan and work with rest of Marketing to deliver powerful and joined up customer facing activity.
So, what will you be doing?:
- Leading the cross-functional development of the Customer Strategy
- Identifying growth opportunities
- Analysing our customers and competitors customers
- Developing and owning the overall customer calendar
- Writing quarterly brief for all Marketing Stakeholders
And what are we looking for?:
- Be a commercial marketer who understands the commercials that drive revenue and profit
- Be experienced in developing strategies for commercial and customer growth
- Be very comfortable with numbers and analysing and tracking results
- Be able to use insights intensely to fuel strategy and measure success
- Have a good understanding of all marketing levers including; CRM, Product, Comm
This is what you'll get:
Different benefits packages are tailored to fit each location, but here's a taste of what may be on offer
- Annual leave
- Annual bonus
- Pension plan
- Health insurance
- Company share scheme
- Volunteering days
- Home office allowance
- Wellness or Gym allowance
DNA / Values:
At Bally's Interactive, we are driven by a set of core values that we like to call our DNA. We strive to embody our DNA and keep them at the heart of everything we do
We are
Always Ready to embrace change, adapt, and do what it takes to delight our customers.
We believe that
You Make the Difference, which is what gives our players the best experience and keeps them coming back.
All One Team, looking out for each other, respecting diversity while connecting through a common purpose.
Our teams are
Learning Every Day by showing constant curiosity and the drive to learn from successes, mistakes, new experiences, and the people around us.
At Bally's we
Love to Lead by thinking differently, seeking innovation, and always looking for ways to raise our game.
Equal Opportunities:
At Bally's Interactive, we are committed to promoting equal opportunities in employment and working conditions.
Diversity, Equity and Inclusion are important to us, and we encourage a culture where everyone can be themselves at work.
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