Senior Digital Marketing Manager - Wolverhampton, United Kingdom - Recruit4Talent

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Verified Company
Wolverhampton, United Kingdom

2 weeks ago

Tom O´Connor

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Tom O´Connor

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Description

Senior Digital Marketing Managersought by a media group in Wolverhampton who have enjoyed substantial growth over the last few years.
Following the launch of new products and services, and with major plans for expansion, they are looking for an experienced Digital Marketing Manager to lead the development of both short
- and long-term digital marketing strategies across their brands, businessesand products.


The Role:


Reporting to the Group Marketing Director, as Senior Digital Marketing Manager you'll use your digital marketing expertise and tactical knowledge of channel implementation to provide forward-thinking ideas in order to help the company build and maintain a strongdigital presence.

You'll work with different teams to ensure consistency through all digital marketing channels and integration with other marketing disciplines.


Your key duties will include:

  • Lead the overall digital strategy and development of strategic opportunities and business vision.
  • Build and maintain best in class digital presence and continually prove ROI
  • Translate business objectives into coherent and measurable business plans with tangible deliverables. Expanding brand presence, attracting new customers and delivering conversion rate optimisation strategies.
  • Set up and manage the digital marketing strategy across multiple brands and products across all digital media inclusive of PPC, SEO, Affiliate Marketing, Partnerships and Social Media Channels.
  • Shape and manage digital marketing budgets against ROI and KPI's
  • Develop marketing automation and lead management processes, nurturing consumer journeys to convert and manage new acquisitions and existing customers.
  • Communicate effectively with key internal and external stakeholders at all levels
  • Manage Digital media agency partners.
  • Research and report on digital marketing trends.
  • Collaborate with our Data and Analytics teams to lead in the development of datadriven digital solutions.
  • Translate digital performance data into measurable insights to drive core business objectives, inclusive of regular reports with comprehensive metrics and actionable insights to optimize performance and future campaigns. Utilising analytics tools to gaugesuccess and retargeting attributes to build audiences.
  • Champion a data centric approach whilst testing hypothesis and using results to harness learnings and optimise campaigns.
  • Stay informed on the latest platform and marketing best practice. Cultivate strong relationships with platforms gaining access to emerging features and technologies.

The successful Senior Digital Marketing Manager will demonstrate:

  • Proven work experience in a similar position
  • At least 6 years' experience in digital marketing
  • Degree or equivalent qualification in a marketing discipline
  • Demonstrable experience in planning and implementation of successful digital marketing activities
  • Strong understanding of all current digital marketing channels inclusive of PPC, SEO, Affiliate Marketing, Partnerships and Social Media Channels, along with integration
  • Solid knowledge of online marketing tools and best practices
  • Handson experience with SEO/SEM, Google Analytics, WordPress, SEMrush and CRM software
  • Proven analytical, insight and MI experience and best practice.
  • Technical familiarity with web design
  • Excellent analytical and project management skills
  • Strong team management and communication skills

Benefits:

- £45,000 - £60,000 salary

  • 1 day per week working from home
  • Pension
  • Annual Summer and Christmas parties plus other events throughout the year
  • Free breakfast, snacks and beverages
  • 28 days holiday including bank holidays
  • Working hours 9am5.30pm

Senior Digital Marketing Manager

Wolverhampton, West Midlands
**£45,000 - £60,000 + benefits
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