4studio Content Executive - London, United Kingdom - Channel4

Channel4

Verified Company

London, United Kingdom

1 week ago

Posted by:

Tom O´Connor

beBee Recruiter

Description

Vacancy Name

4Studio Content Executive

Vacancy No

VN1619

Location City

London

Location Country

United Kingdom

Job Title:
Content Executive, 4Studio

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Reports to: Content Lead, with dotted line into Content Manager, 4Studio

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Department: Sales (4Sales)

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Location:London
BACKGROUND

4Studio is Channel 4's digital content studio, set up to focus on social marketing, revenue generation and to create digital content to reach young audiences across social platforms.

Since its launch in 2020, 4Studio has driven C4 to become the No.1 social channel for 18-34s and the No.1 channel for branded content across social platforms.

Working with likeminded, bold brands taking them into culture while producing and distributing innovative content that resonates with viewers and delivers for brands.
4Studio has ambitious growth targets across the next 5years; it is a key pillar of the Future4 strategy which focuses on digital growth. We are looking to expand the commercial team with this role to cement our market leading position.
JOB PURPOSE

The 4Studio commercial team are responsible for driving revenue across Channel 4's social platforms through branded entertainment and sponsorship.

The Content Executive will provide vital support to their Content Manager and Content Lead to ensure existing deals are being managed and delivered, whilst also contributing towards their team's revenue and creative output.
WHO WE'RE LOOKING FOR?

Someone passionate about selling social branded content, with a experience working in a sales or media agency side role.

This role will suit someone with a startup mentality, can work both independently and as part of a team, who is creatively minded and passionate about social and who wants to get stuck in and be part of a big team dedicated to bringing in social revenue at Channel 4.
KEY RESPONSIBILITIES
Grow socials revenues for Channel 4 by supporting CL/CM in selling 'create' and 'sponsor' branded content (social branded content + social sponsorship)
Proactively pitch the Social Branded Entertainment slate to media agencies and brands with support from CL/CM
Attend ideation sessions for brief responses
Support CL/CM with responses to agency and client briefs to deliver best in market social proposals
Support CM with social sponsorship decks and packages across patch
Work with the wider sales and commissioning team to collaboratively to grow social revenue, champion social branded entertainment, ensure social is proposed for all relevant briefs and maximise the potential revenue to Channel
Attendance at all internal patch meetings and cross department meetings to report back to the team on leads and relevant info
Postsale process includes status meetings, campaign booking, supporting creation of deal terms, contracting, invoicing, internal and client kick off meetings, as well as PR for campaign
Work with strategy and media team on reporting and PCAs for campaigns
Develop meaningful relationships and build longlasting relationships with agencies and key clients (important to focus on content and social teams)
Bring innovative ideas for both content and revenue opportunities on social
Keep up with industry/market knowledge through media owner or agency relationships to help inform the ongoing 4Studio sales strategy
Work with strategy and commissioning to create high impact sales decks and collateral such as newsletters, case studies and ad hoc agency updates
Support CL/CM with relevant ad hoc tasks
Always adhere to best practice for social branded entertainment campaigns
Ability to prioritise and manage own diary, while juggling a variety of tasks and workload

ESSENTIAL EXPERIENCE AND SKILLS

Excellent commercial acumen
Sales / media agency experience is desirable
Excellent written and verbal communication skills
Strong organisation skills incl. time and project management
Ability to work quickly and efficiently to ensure deadlines are met
Enthusiastic, reliable and excellent team player
A passion for the social media landscape across all platforms
An understanding of branded content on social
A creative mindset
Capability to selfprioritise, working effectively without supervision
Ability to build strong internal and external relationships

Salary

Competitive

Application questions to complete-
Please outline how you meet the 'Essential Experience & Skills' outlined in the Job Description (Max 500 words)

Benefits

There are a million reasons why it's great to work at Channel 4, here are just a few of the perks for you;
26 days annual leave (including a day off for your birthday)
Company funded Private Medical Insurance
A generous Group Personal Pension
Access to our flexible benefits scheme including dental, travel insurance, health screenings and more

Applications Close Date