Digital Media and Insight Executive - Glasgow, United Kingdom - The Media Shop Scotland

Description

Job description:

Reporting to Account Directors, you will be responsible for the following:

• Working with client account management teams to implement digital marketing campaigns using a variety of digital channels including Google & Microsoft Ads, Meta and other social media advertising platforms.
• Analysing client and campaign data from a variety of sources to inform campaign strategy and optimise campaigns.
• Designing and overseeing multivariate tests to maximise ROI.
• Assisting with campaign implementation workflow, including tracking, setup and reporting.
• Producing regular campaign insight reports & dashboards with meaningful recommendations for clients.
• Identifying key insights for business development.
• Introducing and driving adoption of new media platforms, technologies and media solutions

You must have:

• An analytical mind
• A passion for using data to tell stories, inform strategies and drive media, marketing and business decision making
• Have a breadth of knowledge across many digital marketing disciplines

You will also have a complementary knowledge of many additional digital marketing disciplines.

You'll need to be able to demonstrate curiosity in and appreciation of the wider media advertising landscape with a particular focus on keeping up to date on new digital opportunities, algorithm changes, etc.

You should be naturally at ease with people from junior to senior, be willing to get your sleeves rolled up and get stuck in

Overall, you will be analytical, inquisitive, enthusiastic, helpful, confident, personable, and ambitious.

Good verbal and written communication skills are essential, as are arithmetic skills. You will be tested on these skills at interview stage.


The Package:

Professional development training budget to the value of £1000 per annum. 
Personal development (e.g. first aid, mental health first aid)
Life Assurance
Pension Contribution
Healthcare Scheme including mental health and wellbeing
Annual leave boost after 5 years
Birthday off
Agile Working 
Monthly massage session contribution
Regular team building sessions/away days
Free fruit and beverages in office
Casual dress
Long-term service rewards
Amazing work environment - Boutique office - cycle store, showers, café, gaming room, kitchen