Template - (Starcom) - London, United Kingdom - Performics

Performics

Verified Company

London, United Kingdom

3 weeks ago

Posted by:

Tom O´Connor

beBee Recruiter

Description

Company Description

We place a huge focus on our People and have driven flagship D&I and L&D programmes within Publicis Media; our goal is to help every individual reach their fullest potential and we encourage everyone to make "Brave Plays" in how they approach their work and their own career development.

As a result, we have an exceptionally energised and committed talent base, all of us proud of our welcoming and supportive culture, as evidenced by our recognition as one of Campaign's Best Places to Work for three years in a row (2021, 2022 and 2023) and most excitingly,
Media Week's Agency of the Year 2023

As the Senior Analyst you will be providing key insights to support strategic decisions, drive automation by using existing tools and proposing the use of new ones.

You will also lead all reporting including post campaign analysis, sentiment and conversation analysis.

You will build measurement frameworks, set KPIs and execute media measurement to drive business goals across brand media.

The Senior Analyst will be the go to person for campaign insights and reporting, and driving forward our strategic data roadmap for a major luxury brand.

Collaborating with the Strategy lead and Social leads to identify ways to better deliver media based on insightful data analysis.

This role will be supported by a junior analyst.

Key Responsibilities

Work closely with Strategy and Social leads to identify new opportunities to improve media performance through testing, analysis, insights and recommendations
Work with the broader team to implement datadriven media campaigns, set KPIs and define measurement frameworks
Lead campaign reporting and post campaign analysis, including client readouts
Drive forward Learning Agenda through hypothesis testing and tool adoption
Take ownership of data deliverables and lead client communications projects with oversight from social and operational leads
Thrive in a fastpaced and deadlinedriven environment by managing multiple projects and work streams
Coordinate data integration projects by merging multiple data sources into day to day reporting
Provide industry and competitors analysis, set benchmarks and identify what success looks like for clients from a measurement perspective
Managing one direct report

Qualifications
To be successful in this role you will need:

A curious and passionate degree educated individual
Extensive experience with paid digital media (a minimum of 6 years experience in a media agency, client side or equivalent)
Background in media performance reporting and optimizations
Indepth experience analysing and interpreting data from media sources such as ad servers, web analytics, social media platforms, and DSPs
Strong oral and written communication skills
Excellent attention to detail
Comfortable in clientfacing role
Experience with automation tools (understanding of Sprinklr products is a benefit, but not a requirement)

Additional Information

Publicis Groupe operates a hybrid working pattern with employees being office-based on Mondays and two other days during the working week.

If you have any adjustment needs arising from a disability or medical condition to fully participate in the recruitment process, please discuss this with the recruiter who contacts you.

**_ #LI-Hybrid_