Digital Marketing Consultant - Derby, United Kingdom - Diversifying Leadership

Description

We're supporting people and organisations on their journeys to becoming genuinely inclusive. Come and be a part of the change


Salary:
£30,000 - £35,000


Location:
Remote - We do come together as a business once per month (usually Mondays) in London and on ad hoc days through the year when there is a business need


Contract:
Full Time, Permanent

Diversifying Group (formerly BAME Recruitment & Consulting) is a Diversity and Inclusion Services firm. Our mission is to transform the world of work for a more accepting future.

Founded by the award-winning Cynthia Davis in 2015, we are an intersectional mix of people who have built a reputation for being a supportive but critical partner.

Diversifying Group provide a blend of Talent Attraction, Executive Search, Recruitment Marketing, Events, Training and Consultancy Services to support organisations on their journey to inclusive working.

We provide the tools, insights, and audience to make real and tangible progress for social change.


Digital Marketing Consultant Role Purpose**:

• Plan, produce, edit, and market regular highquality podcasts, sourcing diverse guests, and researching topics
• Lead the development and growth of our TikTok, producing and editing fun and educational content
• Expand our YouTube channel, creating informative shorts and YouTube lives, and growing our YouTube community
• Monitor and evaluate social media analytics and adjust strategies as needed with the aim to increase engagement, followers, and brand awareness
• Stay up to date with TikTok, Instagram, YouTube and podcast industry trends and algorithms and make recommendations for new and innovative approaches
• Work with influencers and other strategic partners to develop relationships and enhance reach and engagement
• Collaborate with other departments and organisations to produce compelling marketing materials and literature, such as website, social media and video content, blog entries, newsletters, and press releases
• Write thoughtful and wellresearched copy to a high standard
• Stay up to date on current Diversity & Inclusion news and the current social climate.

We would love to hear from you if you have a:

• Sound knowledge and passion of Diversity and Inclusion and social change related topics, keeping up to date with the latest discourse and developments
• Sound knowledge of TikTok, YouTube and Instagram algorithms, trends, and best practices
• Experience producing and publishing podcasts
• Excellent written and verbal communication skills with an excellent eye for detail
• Creative thinking to innovate and adapt content to changing audiences, trends, and platforms
• Proven project management and timemanagement skills
• Experience using social media management, analytics, and reporting tools to measure the success of digital marketing campaigns

Working with us

We offer a trusting and flexible culture where everyone is free to be themselves with lots of encouragement, support, and laughter.

We are committed to maintaining a healthy work-life balance and offer flexible working hours, 21 days of annual leave (rising to 23 days after 1 year's complete service, 24 days after two years' and then to 25 days after three years', public holidays and an additional 3-4 days for an end of year mental health recharge.

**Closing Date: Sunday 5th March