User Researcher - London, United Kingdom - Merkle UK

Merkle UK

Verified Company

London, United Kingdom

2 weeks ago

Posted by:

Tom O´Connor

beBee Recruiter

Description

Company Description

Merkle is a leading data-driven customer experience management (CXM) company that specialises in the delivery of unique, personalised customer experiences across platforms and devices.

With a thirty year heritage as a leading data and analytics consultancy, In 2016, Merkle became part of Dentsu, one of the world's top five 5 media companies agency networks with 60,000+ employees across 146 countries.

Job Description:

The role will operate across all phases of our behavioural analytics workstreams with clients. You will be identifying, understanding and quantifying unmet user needs, generating concepts, gathering feedback and prioritizing solutions.

You will also be responsible for generating and analysing quantitative and qualitative data within a range of tools including Digital Experience Analytics Platforms (Heatmaps, Customer Journey Mapping, Session Replays, Form Analytics).

Running quantitative and qualitative research on client's customers to understand why they do or don't convert
Planning, and prioritizing areas of focus and insights that are followed with actionable strategies to achieve the client's targets and ROI
Day to day account management and written and face to face contact with clients. This will involve crossfunctional working with product, tech, design and UX teams
Contribute to the development of our behavioural analytics methodologies and best practices

Qualifications:

Experience working with market research and collecting and leveraging quantitative and qualitative behavioral analytics data
Familiar with one or more of these tools: Session Cam, Hotjar, UserTesting, Content Square, Qualtrics, Usabilla, Google Surveys
Highly organized and able to prioritize responsibilities across multiple concurrent projects
High level of accuracy and attention to detail

Additional Information

Dentsu is an equal opportunity employer.

We do not discriminate based on sex, gender identity, race, color, national origin, religion, sexual orientation, disabilities or any other protected basis because we believe the best and brightest come from all walks of life.

We aspire to foster a community in which diversity is valued in both our employees and our ideas.