Marketing Manager - Preston
Only for registered members Preston, United Kingdom
1 month ago
Job summary
We're hiring a hands-on, entrepreneurial Marketing Manager to take charge of Roda BI's go-to-market strategy, launches, and growth engine.You'll bring solid foundations in brand, positioning, and demand generation while also being a super-user of AI tools to automate, optimise, and scale campaigns.
Responsibilities
- Own positioning, messaging, and narrative for Roda BI across care-sector personas.
- Plan and execute tiered launches (Major/Minor/Growth) end-to-end.
- Convert customer insights into benefits-driven campaigns and roadmaps.
- Implement AI-powered marketing automation (HubSpot + AI copy, image/video gen, predictive analytics) for lead scoring, nurturing, segmentation, and campaign optimisation.
Requirements
- 5+ years in B2B SaaS/software marketing with proven GTM & product-launch ownership.
- Track record of pipeline contribution, customer acquisition, and retention.
- Deep understanding of traditional marketing channels (brand, content, events, PR, SEO/SEM).
- Proven expertise in AI marketing tools.
Job description
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