Marketing Executive - Burgess Hill, United Kingdom - First Recruitment Services Limited
Description
Marketing ExecutiveMon - Fri
Full time permanent role - office based initially but flexible working is available after successful probationary period
Burgess Hill - close to railway station and free street parking nearby
Salary:
£23000-£25000 plus great company benefits
We are delighted to be working alongside our friendly, family based, professional and very established leisure / travel based client as they seek to recruit a Marketing Executive on a full time permanent basis in their Burgess Hill office.
Role objectives:
- Create awareness of company brands
- Communicate with target audiences and build and develop customer relationships
- Help with marketing plans, advertising, direct marketing and campaigns
- Source advertising opportunities and develop SEO
- Work closely with inhouse or external creative agencies to design marketing materials such as brochures, maintain the company website with content
- Write and proofread marketing copy for both online and print campaigns
This a varied role, which includes:
- Planning
- Direct engagement e.g. MailChimp
- Public relations
- Event organisation
- Product development
- Distribution
- Sponsorship
- Research
Duties and responsibilities:
- Write and proofread marketing copy for both online and print campaigns
- Produce creative content, including videos and blog posts, fact updates on website
- Run social media channels through a consolidated platform
- Liaise with designers and printers
- Arrange the effective distribution of marketing materials to client base, or employees
- Maintain and update customer databases through company CRM system
- Develop relationships with key stakeholders, both internal and external
- Develop and implement a marketing strategy
- Evaluate and review marketing campaigns, advertising and SEO to make sure the correct mediums are being used and campaigns are effective
- Track marketing performance and return on investment and prepare weekly or monthly reports for management
- Monitor and report on competitor activity
- Lead external agencies, when appropriate, to effectively manage events, press relationships, editorial requests, presentations, promotional materials and online activities
Competencies and skills required:
- Communication and interpersonal skills
- Commercial awareness and business acumen
- Copywriting and design skills
- Creativity
- An eye for detail
- Analytical and strategic thinking
- Drive and selfmotivation
- Teamwork and the ability to foster good working relationships
- Influencing and negotiation skills
- IT, social media and numeracy skills
Preferred experience:
- Relevant degree or previous experience in a marketing role
- Passion for travel and an understanding of the leisure / travel sector
- Ability to travel upon request
We expect a start date for this permanent role of early 2023
First Recruitment Services is acting as an Employment Agency in relation to this vacancy.
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