Social Content Lead - Greater London - GiveDirectly

Description

Join to apply for the Social Media Manager role at GiveDirectly.

About GiveDirectly

GiveDirectly (GD) aims to reshape international giving and millions of lives by providing cash grants directly to the world's poorest. We have raised over $1B, delivered cash to more than 1.5 million people in 15 countries, and supported experimental research that shows the strong impact of our programs. GD is recognized as an innovative non‑profit by Fast Company and has been featured in the New York Times Magazine, This American Life, Foreign Affairs, and The Economist.

Our culture is candid, analytical, agile, and non‑hierarchical. Over 150 team members worldwide and more than 650 in country operations speak 69 languages and work across the spectrum from software engineering to public service. We are committed to building a high‑performing, diverse environment where flexibility, fun, and professional growth thrive.

Role Summary

We are seeking a Social Media Manager to lead GiveDirectly's presence across our social platforms, driving brand building, audience growth, engagement, and fundraising. You will own strategy, execution, and measurement across public accounts (LinkedIn, X, Instagram, Substack, YouTube, Facebook, BlueSky, TikTok, Reddit), paid collaborations, and thought‑leadership channels.

Location and Working Conditions

Location: This role is fully remote but must overlap with an East Africa timezone by at least 3 hours.

Eligibility: We are unable to sponsor or take over sponsorship of employment visas in the U.S. or U.K. at this time.

Reports To: Senior Director of Communications (Tyler) for the first six months, then the Communications team.

Essential Responsibilities

• Social Media Strategy & Brand Management: Lead strategy and posting calendar, build a repeatable playbook & templates, define goals, and establish a measurement framework.
• Content Creation & Management: Create and edit posts, visuals, and short videos; collaborate with internal teams; manage publishing cadence and community engagement; guide tone and style; coordinate platform updates and emerging formats.
• Collaboration with Content Creators: Identify, negotiate, and pitch paid collaborations; oversee creative concepts; surface unpaid collaboration ideas.
• Internal Collaboration: Partner with Growth, Communications, Research, and Country Programs; support leadership and surrogates in expanding thought leadership.
• Measurement & Optimization: Track KPIs, monitor sentiment, provide reporting, and suggest experiments.
• Support emergency cash responses, end‑of‑year giving, research dissemination, and other campaigns as needed.

Essential Skills

• Creativity & speed – generate novel ideas and tap into trends.
• High ownership, output, and quality – deliver quickly and reliably.
• Digital storytelling instinct – understand platform dynamics and compelling narratives.
• Strategic, entrepreneurial, & analytical mindset – balance long‑term goals with day‑to‑day execution.

Qualifications (Must Haves)

• 3+ years of proven ability to grow social media for a brand, content creator, or public figure with higher engagement.
• Strong writing and editing skills with a confident, empathetic voice.
• Experience with content design or light video editing tools (Canva, CapCut, Adobe Suite).
• Ability to turn complex topics into clear, engaging content.
• Strong project management and prioritization skills.
• Strategic thinker who can build a cohesive brand across multiple channels.
• Deep understanding of social algorithms, audience behavior, and performance.
• Comfort with social analytics tools (Meta Suite, Sprout, Later, Hootsuite).
• Deep alignment with GiveDirectly's values and mission.

Nice to Haves

• Social storytelling experience in journalism or social impact sectors.
• Knowledge of paid social strategy and organic content synergy.
• Background or interest in global development, poverty reduction, or social innovation.

Salary & Compensation

We use a third‑party salary aggregator to determine competitive pay based on role, location, and cost of living. We follow a no‑negotiation policy to ensure equity across roles.

• United States base: $94,700
• Kenya base: $61,900
• United Kingdom base: £61,200

Fully remote – if you are not based in the US, Kenya, or UK, we will provide a salary benchmark for your country during the hiring process.

Why Work at GiveDirectly?

• Positive and supportive team with advancement opportunities.
• Commitment to staff development.
• Competitive salary and bonus.
• Robust health benefits (details vary by country).
• Flexible paid time off.
• Allowance for desk setup, learning, and development.

Working at GiveDirectly

GiveDirectly is an Equal Opportunity Employer. All qualified applicants are considered without regard to race, color, religion, national origin, sex, sexual orientation, age, marital status, veteran status, disability, or any other protected characteristic.

Commitment to Safeguarding

As a global organization, we take safeguarding seriously. We participate in the Misconduct Disclosure Scheme and conduct thorough background checks, including reference, criminal, and sanctions screenings. We uphold a zero‑tolerance policy for abuse or exploitation and expect all employees to prioritize this protection.

Reasonable Accommodations

We are committed to inclusivity and accessibility. If you need accommodations during the application or interview process, or to perform the essential functions, email with the subject "Accommodation Needed".

Candidate Application Prep Guide

Take a look at our Candidate Application Prep Guide to put your best foot forward on your GiveDirectly application.