SEO Executive - London, United Kingdom - Trainline

Trainline

Verified Company

London, United Kingdom

3 weeks ago

Posted by:

Tom O´Connor

beBee Recruiter

Description

Trainline is an innovative, tech business with a mission to

bring together the world's rail, coach and other travel services into one simple experience. We aim to make travel easier and more accessible, encouraging people to make

more environmentally sustainable travel choices. We're hugely proud to be the

world's leading independent rail and coach travel platform and rank among the highest-rated travel and ticketing apps globally. Today, we offer our customers travel to thousands of destinations in and

across 45 countries in Europe and beyond. That's more than £3.7 billion in ticket sales annually, and

over 90 million visits to our apps and websites each month. In another major milestone, Trainline listed on the London Stock Exchange in June 2019 and is

now part of the FTSE 250.

Our culture is central to our success. We're driven to sustain our phenomenal growth from recent years, and this means we're always

working closely and collaboratively to turn our ideas into reality. It's this sense of

pace, innovating and improving pretty much everything we do, that makes Trainline so exciting and unique - we truly believe our work has a genuine impact and will

change travel for the better.

Purpose of the role
At Trainline, SEO plays a vital role within the Growth team and there is significant opportunity for growth.

We're looking for a highly motivated and commercially minded SEO Executive who can support the channel in English speaking markets globally.

This role is to work directly with and support the SEO leadership team to deliver increased visibility of Trainline in major search engines as well as offering cross-department support where needed.

The role requires applicants with a passion for SEO, digital marketing, creative thinking and learning who can generate and execute ideas for increasing the web presence of Europe's leading independent train and coach platform.

Key Responsibilities:

Conduct thorough keyword research and use this to write and implement targeted updates to meta titles, descriptions, H1's and other onpage content changes to drive performance.
Create and publish SEOoptimised editorialstyle content and landing page copy across various sections of the Trainline website, in line with our brand tone of voice and style guide.
Checking content and copywriting for local accuracy and effectiveness.
Monitor, evaluate and resolve technical bugs/errors that impact UX and search engine performance.
Monitor competitor performance in local search engines, conduct macro trend analysis to find new content gaps to aid the SEO team and other business decisions.
Help activate those opportunities by implementing onsite SEO optimisation and changes.
Use a range of tools to monitor the SEO health of website as well as analysing search engine and keyword performance to find valuable opportunities.
Contribute to technical SEO optimisations at scale, for example internal linking.
Provide support to the SEO leadership team to deliver the business objectives.
Work collaboratively with other marketing channels on developing a localised SEO content roadmap to drive performance.

Knowledge & Experience:

Understanding of search engines and the algorithmic ranking factors; how search engines, read, index and value content.
Knowledge of optimisation of search engines tools to enhance brand visibility, including schema mark up.
Previous experience executing organic search strategies.
Skilled Microsoft Office user, especially Excel.
Basic knowledge in using analytics tools such as Google Search Console and Google Analytics, and happy to learn working with new tools.
Familiar with SEO tools such as STAT, Screaming Frog, SEMRush, Botify and Ahrefs.
Ability to devise creative SEO solutions across complex websites.
Excellent written and verbal communication skills.
Strong copywriter and contentsavvy.
Experience with updating content via a CMS platform (desired, but not essential).
Ability to manage target expectations and report on KPI's.
Positive attitude, growth mindset, flexible and can work collaboratively.
Enjoys and is comfortable working in a fastpaced environment.
Enthusiastic, energetic and creative, likes to bring ideas to the table.
Analytical with a high attention to detail.
Approachable selfstarter who is passionate for achieving results in the everchanging landscape of SEO.
Resultsoriented with strong sense of ownership of projects and the ability to manage multiple deadlines.
We value open expression at Trainline, we believe it's the diversity of experience, backgrounds and perspectives of our employees that makes us who we are. We encourage everybody to play a part in changing the way people travel across the world._