Senior Content Strategist - Newcastle upon Tyne, United Kingdom - Inspired Agency

Inspired Agency
Inspired Agency
Verified Company
Newcastle upon Tyne, United Kingdom

2 weeks ago

Tom O´Connor

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Tom O´Connor

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Description

As a Senior Content Strategist, you will play a pivotal role in shaping and executing content strategies that drive engagement, enhance brand presence, and achieve business objectives.


The Senior Content Strategist will work closely with cross-functional teams to create and deliver compelling, cohesive content experiences across various platforms and channels.


Key responsibilities include

  • Develop comprehensive content strategies aligned with client business objectives, target audience, and brand identity.
  • Work with digital marketing teams to generate creative and engaging content ideas that resonate with the target audience.
  • Work with SEO, Paid and CRO teams to transform landing page performance and reduce drop out through the user journey.
  • Brief in creation of creative assets with design team.
  • Conduct audience research to understand their preferences, behaviours, and pain points.
  • Use data and user feedback to gain insights into content effectiveness and audience engagement.
  • Continuously monitor industry trends, competitor activities, and content best practices to inform strategy refinements.
  • Build a culture of collaboration, creativity, and innovation within the content team and across the organisation.

Experience

  • Master's degree in Marketing, Communications, Journalism.
  • Experience in using Data Google Analytics GA4 to measure content performance and make decisions.
  • Strong understanding of digital marketing principles and SEO best practices.
  • Desirable experience in running CRO a/b or split tests.
  • Desirable experience in running paid ad campaigns.

Skills/Qualities

  • Excellent written and verbal communication.
  • High attention to detail.
  • Analytically minded.
  • Loves to work in a team.
  • A creative thinker.
  • Customer focused.
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