Marketing Data Manager - Southwark, United Kingdom - COMORO

COMORO
COMORO
Verified Company
Southwark, United Kingdom

3 weeks ago

Tom O´Connor

Posted by:

Tom O´Connor

beBee Recruiter
Description

Our client is a global operation delivering big data to the maritime world whose aim is to inspire, transform data, information and expertise into actionable analytics, insight and perspective that create value for customers.

Are you passionate about puttingdata at the centre of marketing success?


We are looking for an accomplished well organised Marketing Data Manager, reporting to Head of Marketing Operation, to acquire, enhance and manage the data needed to support business and marketing goals.

This person has a can-do attitude, with a proven trackrecord in utilising big data to enable successful and profitable marketing activities.

Key Responsibilities

  • Own and execute our client's Data Governance program of activities including cleansing lead and contact data and customer data completion, leveraging third party databases and agencies
  • Manage marketing data compliance across all our products and websites
  • Collaborate with the Marketing team, giving them visibility of their marketable audience and coverage
  • Build automated programs to routinely update and validate Marketing data
  • Manage relationships with data vendors including five data stewards based in India
  • Work with Campaign Managers and the Marketing Data Manager to identify segmentation criteria based on audience behaviour, demographic and firmographic characteristics
  • Support Campaign Managers with building their audience segmentation and importing data when required to CRM and Eloqua within agreed SLA
  • Run Eloqua insights reports to provide performance insight on marketing campaigns, identifying areas for improvement
  • Design and own the Data Deletion and Retention Policy, ensuring data is archived, deleted and retained where necessary
  • Select and optimise the use of data quality tools
  • Design a preference centre that is fit for purpose
  • Regularly validate and build our existing universe through technology and agencies
  • Produce and socialise reports that illustrate the marketing data universe to assess our coverage across the addressable market
  • Monitor our data quality scorecards and recommend suggestions for improvement
  • Carry out weekly data audits, ensuring the flow of data between systems is fit for purpose
  • Maintain our campaign tracking by regular auditing of responses, tracking codes, quality of leads
  • Keep Head of Marketing Operations continuously informed with progress, improvements, and new recommendations.
Key Skills

  • Over 5 years' experience in a B2B role within a Marketing team
  • Marketing Database Management (Salesforce Enterprise Lightning and Marketing Automation (Eloqua)
  • Excellent MS Excel skills (VLOOKUP, INDEXMATCH, Pivot Tables)
  • Salesforce and Eloqua Reporting knowledge
  • Proficient with Tableau
  • Wellorganised and experienced with Project Management technologies
  • Excellent written and verbal communication skills
  • Positive outlook with a cando attitude
  • Understanding of Data Visualisation best practices
  • Confident and passionate Data SME

Proven track record in:

  • Marketing Reporting in a B2B organisation
  • Marketing automation platform experience
  • Working to strict deadlines in a fastpaced environment
  • Leading data governance and data quality programs

Preferably with knowledge of:

  • SQL / Python
  • Asana (project management platform)
  • Working for a Data, analytics or SAAS organisation
  • The Maritime and Law sectors
More jobs from COMORO
See all jobs of COMORO