Retail Media Executive - London, United Kingdom - L'Oreal

L'Oreal
L'Oreal
Verified Company
London, United Kingdom

3 weeks ago

Tom O´Connor

Posted by:

Tom O´Connor

beBee Recruiter
Description

RETAIL MEDIA EXECUTIVE

  • Reports directly into the Senior Retail Media Manager. The Retail Media Executive will plan and execute bespoke customerfirst marketing campaigns by translating business objectives into practical audiences, using 2nd and 3rd party data to drive personalisation and segmentation.


When you look at L'Oréal, what do you see? If all you see is lipstick, look again and experience the Freedom to go Beyond the ordinary.

That's the beauty of L'Oréal. We operate in 150 countries on 5 continents.

With 36 international brands and 86,000 employees worldwide, we're well on our way to fulfilling our common purpose:
to create beauty that moves the world.

By 2030 we want to capture over another 1 billion consumers around the world.

How? By creating cosmetic products which meet the infinite diversity of consumers beauty needs and desires, and always through digital innovation.

Not only that, but taking our sustainability goals seriously; moving us to a more inclusive and sustainable society, for every generation.


Our brands, dynamic culture, and always being our own challenger mean that we offer freedom and opportunity you won't get anywhere else.

If you want the Freedom to go Beyond, we'll see you at L'Oréal.


As part of the Consumers Products Division, you'll be playing a huge part in our mission: to democratize the best of beauty, and for us, beauty has to be sustainable.


We embrace and enhance emerging trends to create the most relevant and sustainable beauty products and experiences, making them accessible to each and everyone all around the world, thanks to the diversity of our brands and their communities.


  • Our Division has the world's #1 beauty brand in L'Oréal Paris, the #1 makeup brand in Maybelline New York, the #1 natural brand in Garnier, as well as NYX Professional Make Up. Beyond our four iconic global brands, we have a unique brand portfolio including among others like Essie and Garnier.
You will


DRIVE SHOPPER ACTIVATION:

  • Work with the Senior Retail Media Manager to analyse shopper and category data to create and execute customercentric marketing campaigns.
  • Collaborate with Experts: Working across EComm Media, eMerchandising, Commercial, Finance and brand teams; you will be at the heart of a huge multifunctional team landing world class retailer marketing campaigns.
  • Manage activation projects endtoend: From forming the insights using shopper data to building the campaign media strategy with the customer in mind.
  • Campaign Management: Briefing designers on the creative concept, managing asset delivery, coordinating pitches.

MANAGE RETAIL MEDIA:

  • Media Planning: Provide support to the Senior Retail Media Manager, including writing and delivering briefs to media and creative agencies for marketing campaigns.
  • Media Analysis: Centralising campaign data, analysing media efficiencies and results, providing actionable insights to drive optimisation. Presenting to senior stakeholder audience with clear recommendations to take us forward.
  • Best Practice Sharing and Upskilling: Help us to continue to drive digital engagement across CPD UKI and indeed across the globe as part of the UKI ecommerce community.

BUDGET, PROCESS AND PLANNING OWNERSHIP:

  • Own the retailer eventing calendar for

CPD UKI:

Support in the preparation of 2023 planning including concept ideas, retailer strategy and planning campaign assets and keep it up to date, refreshed and clearly communicated ongoing.


  • Critical Path Management: Work with the multifunctional teams to scope out the planning and delivery process to ensure key milestones are met and campaigns are delivered on time.
  • Manage the budget tracking process with rigour. Working with finance partners in brand to ensure alignment on investments and ROI's.
  • Preparing internal and external presentations on the activation plan to be shared with key stakeholders
You have

  • Experience in a trade marketing, data insights or media role and keen to learn more
  • The ability to build good relationships and networks internally and externally, and leverage these to achieve your objectives
  • To be a selfstarter, someone who can identify opportunities and leverage these rapidly to solve business solutions.
  • Strong problemsolving skills, ability to work flexibly, autonomously and take ownership for resolution
  • Demonstrate an ability to manage own time and follow up on actions
  • An analytical mindset, able to manipulate and interpret large data sets
You show

Ambition:
You anticipate, think and dream big, demonstrating a high level of aspiration. You are self-driven and show proactivity, especially when seeing problems as challenges. You thrive for exceptional performance.

Judgement:
You can balance operational and strategic thinking, challenging the status quo and managing confrontation effectively. You cut quickly through complexity and ambiguity whilst also thinking sustainably and are future-oriented. You reduce comp
More jobs from L'Oreal
See all jobs of L'Oreal