Marketing Executive - London, United Kingdom - CloserStill Media

CloserStill Media
CloserStill Media
Verified Company
London, United Kingdom

3 weeks ago

Tom O´Connor

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Tom O´Connor

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Description

WHO WE ARE:


CloserStill Media run over 80 market leading business exhibitions in the learning, healthcare, technology, and veterinary sectors, with events in the UK, Europe, USA and Asia.


Our portfolio includes some of the fastest growing, and often award-winning events including the London Vet Show, Cloud Expo Europe, Data Centre World, The Pharmacy Show, Learning Technologies, DevLearn and The Dentistry Show.

We are the envy of the events sector with over 60 major industry awards including The Sunday Times Top 100 Best Companies to work for three years in a row in 2018, 2019 and 2020


We have exciting growth plans over the next two to three years and are looking for ambitious and motivated people to join our award-winning teams.


WHO WE ARE LOOKING FOR:

So are you looking for the opportunity to drive your marketing career forwards? Are you creative, quick thinking and outrageously organised? And are you going to impress us so much that we can't help but give you increased management responsibility? If so read on:
CloserStill is a dynamic, fast growing company that owns some of the UK's most successful trade shows. All our events have significant growth both in sales and delegate attendance and this is no accident. We have a team of the most dedicated and talented people in the industry, and award winning marketers.


The purpose of this new role is to help produce and deliver the marketing strategy promoting our events to delegates and exhibitors.

You will be a self-motivated individual who loves working alongside a great team, across the marketing mix, to promote two our trade exhibitions, taking place across the healthcare portfolio.


THE ROLE:

To assist in strategy and execute successful marketing campaigns across a portfolio of products as directed by the Manager. To execute marketing campaigns above and below the line as well as new media.

To establish relationships with key suppliers, outsourced companies and internal teams to ensure the tasks of each project are executed as directed.

To deliver effective marketing campaigns that can be nominated for awards and ensure the smooth delivery of tasks aligned to role.


Main Duties:


  • Work with the Marketing Manager, Group Marketing Manager and Event Director plus the wider team to develop and implement marketing strategy, positioning and key messages and product strategy.
  • Execute the marketing campaign(s) and report on effectiveness and results ensuring all elements achieve required performance criteria.
  • Driving of the creative/design process for marketing material. This includes the update and development of existing materials plus the creation of new material in line with the marketing strategy.
  • Work with the sales team to create sales campaigns, focused on both new client growth and increased client retention. This includes messaging to drive revenue across all products such as digital, sponsorships, and future revenue opportunities.
  • Develop strategic audience development plans and ensure marketing communications accurately reflect event positioning and key messaging. Be the lead in messaging and writing regarding our outbound reach to our customers. Good communication and writing skills are imperative.
  • Collaborate with partners to develop marketing campaigns, lead generation strategies and compelling materials for all revenue streams across live and digital products.
  • Regularly review marketing plan, response rates/KPI's, attendee demographics, and industry best practices to ensure marketing efforts are effective and successful, making recommendations and adjustments as appropriate.
  • Oversee and execute community building and social media strategies that drive engagement, interaction, brand affinity and could improve the audience experience.
  • Database management, list management, and development with the support of business intelligence and data teams.
  • Provide accurate and timely reporting of key marketing statistics and forecasts.
  • Manage marketing budgets, purchase orders, and liaise with Finance on reporting requirements.
  • Manage PR Strategy. Additionally, work to create/manage press lists, invite press, and consistently grow and develop media relations across all channels.
  • Manage all planning and execution of registration process for visitors
  • Responsible for the delivery of all delegate, visitor, and attendee revenue generation, plus development of attendee/delegate pricing strategies and reporting
  • Support Marketing Director and Event Director in determining and executing business development strategy.

ABOUT YOU:


  • Great writing skills. You will mainly be working on technology events so you should be confident in writing technical copy.
  • Ability to produce creative and well thought out marketing plans
  • Ability to manage multiple projects and deliver on time
  • Commercial acumen to develop salesled marketing initiatives
  • Ambition to develop your marketing career
  • Have something to teach us
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