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International Marketing Manager - Hammersmith - Muller
Description
Job DescriptionInternational Marketing Manager / Marketing Lead
Location:
Hammersmith
Hybrid: 3 days onsite
Travel required:
Frequent European travel to key markets
Biotiful are responsible for creating and pioneering the Kefir category in the UK, from zero in 2012 to over £100m today, and are the driving force behind Kefir being the fastest growing sub-category within Dairy.
Biotiful is the number 1 Kefir brand in the UK and the 6th largest Yogurt brand overall in the UK.
As a result, Biotiful is sold in all major UK grocers, in OOH channels and is now also expanding internationally.
We've already started making Natural Gut Health accessible internationally with listings in leading retailers in France, Benelux, Ireland and the Middle East.
This is where you come in - we're looking for a creative self-starter and team player who takes ownership, sweats the details, and cares deeply about making their work count to grow the brand further in these markets and beyond.
With strong momentum, big ambitions, and a passionate team, we're building something special -and we're looking for an International Marketing Manager who shares our passion for health and wellbeing and is ready to take on a challenging yet rewarding role in shaping the future of the brand across Europe and beyond.
This role comes with lots of autonomy, working closely with Biotiful International GMs to provide Marketing firepower as we accelerate our expansion of Natural Gut Health Internationally.
Roles & responsibilities include but are not limited to:International Category Leadership & Communications Design and implement integrated communication plans tailored to each market
Aligncampaigns with master brand guidelines while ensuring local relevance
Identify and work with professional Key Opinion Leaders to leverage the science behind Kefir
Own brand & influencer partnership relationships and leverage them as a key awareness and consideration driver
Lead awards and trade PR opportunities to gain or maintain category leadership
Brand & Shopper Events:
Ideate and support activation of brand events (B2C and B2B) ensuring alignment with brand values and strategy
Develop and implement both Brand and Shopper marketing plans to drive awareness and conversion at point-of-sale
Manage agency partners for creative development, production, and execution quality
Work collaboratively with cross-functional teams internally and external agencies
International Websites & Social Media Manage and optimise international website content to ensure relevance and consistency across markets
Manage and work with agencies on localised social media platforms and campaigns
Work collaboratively with UK Marketing team, as well as Product teams
International NPD & EPD Planning, Execution & Launch Lead planning and execution of New Product Development (NPD) and Existing Product Development (EPD) launches across assigned markets
Collaborate with cross-functional teams to ensure timely delivery and market readiness
Adapt proven strategies to local market needs and regulatory requirements
What you will need to succeed:
Experience in SMEs and/or FMCG
International experience - localising global brands and working with distributors
An ambitious self-starter, high energy, gutsy - not afraid to roll your sleeves up
Proven success record of delivering results
Passion for health and wellbeing
Thrives under pressure in fast paced environments
Strong Project management skills and attention to detail
Effective management of 3rd party agencies
Great written and oral communication skills for content writing
Nice-to-haves
Fluency in French (preferred)
Other languages - Dutch, German
Has experience of living and/or working in France
Food & well-being industry experience
#hiring #biotiful
We can offer a hybrid working model, competitive package and great working environment so if you're interested, please apply via the link
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