International Marketing Manager - Hammersmith - Muller

    Muller
    Muller Hammersmith

    12 hours ago

    Description
    Job Description

    International Marketing Manager / Marketing Lead


    Location:
    Hammersmith

    Hybrid: 3 days onsite


    Travel required:
    Frequent European travel to key markets


    Biotiful are responsible for creating and pioneering the Kefir category in the UK, from zero in 2012 to over £100m today, and are the driving force behind Kefir being the fastest growing sub-category within Dairy.


    Biotiful is the number 1 Kefir brand in the UK and the 6th largest Yogurt brand overall in the UK.

    This growth has been fueled by our relentless focus on making natural Gut Health accessible to all. The brand has expanded beyond its range of core drinks to include Kefir Yogurts and Kefir Protein.


    As a result, Biotiful is sold in all major UK grocers, in OOH channels and is now also expanding internationally.


    We've already started making Natural Gut Health accessible internationally with listings in leading retailers in France, Benelux, Ireland and the Middle East.

    This is where you come in - we're looking for a creative self-starter and team player who takes ownership, sweats the details, and cares deeply about making their work count to grow the brand further in these markets and beyond.


    With strong momentum, big ambitions, and a passionate team, we're building something special -and we're looking for an International Marketing Manager who shares our passion for health and wellbeing and is ready to take on a challenging yet rewarding role in shaping the future of the brand across Europe and beyond.

    This role comes with lots of autonomy, working closely with Biotiful International GMs to provide Marketing firepower as we accelerate our expansion of Natural Gut Health Internationally.

    Roles & responsibilities include but are not limited to:

    International Category Leadership & Communications Design and implement integrated communication plans tailored to each market

    Aligncampaigns with master brand guidelines while ensuring local relevance

    Identify and work with professional Key Opinion Leaders to leverage the science behind Kefir

    Own brand & influencer partnership relationships and leverage them as a key awareness and consideration driver

    Lead awards and trade PR opportunities to gain or maintain category leadership

    Brand & Shopper Events:
    Ideate and support activation of brand events (B2C and B2B) ensuring alignment with brand values and strategy

    Develop and implement both Brand and Shopper marketing plans to drive awareness and conversion at point-of-sale

    Manage agency partners for creative development, production, and execution quality

    Work collaboratively with cross-functional teams internally and external agencies

    International Websites & Social Media Manage and optimise international website content to ensure relevance and consistency across markets

    Manage and work with agencies on localised social media platforms and campaigns

    Work collaboratively with UK Marketing team, as well as Product teams

    International NPD & EPD Planning, Execution & Launch Lead planning and execution of New Product Development (NPD) and Existing Product Development (EPD) launches across assigned markets

    Collaborate with cross-functional teams to ensure timely delivery and market readiness

    Adapt proven strategies to local market needs and regulatory requirements

    What you will need to succeed:

    Experience in SMEs and/or FMCG

    International experience - localising global brands and working with distributors

    An ambitious self-starter, high energy, gutsy - not afraid to roll your sleeves up

    Proven success record of delivering results

    Passion for health and wellbeing

    Thrives under pressure in fast paced environments

    Strong Project management skills and attention to detail

    Effective management of 3rd party agencies

    Great written and oral communication skills for content writing

    Nice-to-haves

    Fluency in French (preferred)

    Other languages - Dutch, German

    Has experience of living and/or working in France

    Food & well-being industry experience

    #hiring #biotiful

    We can offer a hybrid working model, competitive package and great working environment so if you're interested, please apply via the link

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