Marketing Specialist - Norwich, United Kingdom - Racing Stars

Description

Overview:
We are looking for a talented and experienced marketing specialist to join our growing team.

In this role, you will be responsible for developing and implementing marketing strategies to help promote our company and its products.

You will work closely with our leadership team to deliver to customers by creating tailored marketing campaigns to target them.

Responsibilities:

• Deliver the comprehensive marketing plan set, produce the content required, manage social media accounts & run paid marketing campaigns.
• Help acquire new leads and customers through online payperclick and costperacquisition campaigns. You will be in charge of all external, online acquisition marketing, managing the strategy, execution, and optimization across channels.

This role will analyse specific customer concerns, needs and experiences;

• Experience with positioning, messaging, brand awareness building, and customer conversion.
• Expert on product differentiators and can translate into clear/simple messages for target segments
• Finding and developing effective marketing strategies to communicate the features and benefits of the Racing Stars platform to our customers;
• Performing market research on trending products, establishing timescales for releasing new products and taking part in presentation events;
• Crafting product marketing messages and unique selling points that set the product apart from the rest in the market;
• Planning and participating in the launch of new products and services in a company;
• Presenting products to both internal teams and clients, discussing sales strategy and using market research to establish product pricing;
• Performing surveys, interviews and focus groups to obtain insights about the customer's product usage and buyer personas to tap new opportunities;
• Agreeing on timelines and deadlines of new product development with the product management teams;
• Creating marketing content such as case studies, website copy and blog posts.

Skills required:

• Excellent collaborative skills and ability to work with multiple teams and departments across the business;
• Good verbal and written communication skills to create engaging copy and capture unique stories that help sell more products;
• Excellent market research skills and the ability to gain insight into the customers' needs and experiences;
• Outstanding social media marketing skills for connecting with audiences and growing relationships with them;
• Excellent copywriting and design skills to produce compelling sales material for both online and print media;
• Accurate analytical skills for evaluating and discovering effective marketing strategies;
• A keen eye for detail;
• Ability to work with multinational companies.
• Gather feedback from the market, prospects, customers, and analysts to support the product roadmap

Qualifications:

• Bachelor's degree in marketing or a related field. (Optional).
• 35 years of experience in marketing.
• Strong project management and organisational skills.
• Experience with market research and analysis.
• Industry experience. (Optional).

Salary:
£22,056.88-£34,924.61 per year


Benefits:

• Casual dress
• Company pension
• Flexitime
• Free parking
• Onsite parking
• Referral programme
• Work from home

Schedule:

• Day shift

Education:

• Bachelor's (preferred)

Experience:

• Digital marketing: 1 year (preferred)
• Marketing: 1 year (preferred)

Work Location:
One location