Marketing Generalist - Hereford, United Kingdom - Prescribe Digital
1 month ago
Description
Marketing Generalist
Hours: 2 or 3 days a week
Prescribe Digital is looking for a Marketing Generalist to join our growing, international team and support marketing initiatives by conducting competitor research, developing and executing effective marketing campaigns, and reporting on their performance.
Guided by a Senior Marketing Consultant, the role entails managing various projects, including implementing webinars, marketing automation, website refresh, and new product launches.
Responsibilities
- Assist with coordination and implementation of marketing strategies and campaigns, including creating engaging content that will attract the right audience.
- Contribute to social media and content calendars by managing the production of interesting and shareable content, such as blog articles, social media posts, videos, infographics, etc.
- Ensure that regular web content updates are performed and checking content for accuracy and consistency. Helpful to have experience with WordPress and Elementor (but not essential)
- Track relevant metrics using analytics tools, monitor KPIs, and report to senior management on campaign effectiveness.
- Conducting market research, monitoring industry trends and customer behaviours, helping identify target audiences.
- Support with organising webinars/round tables.
- Rich Content Piece Creation e.g. white papers, eBooks and case studies.
Requirements:
- Bachelor's degree in Marketing, PR, Communications, or a related field.
- 2+ years of experience in Marketing, PR, Communications and/or Advertising.
- Proficiency in Microsoft Office suite (Word, PowerPoint, Excel, Outlook, MS Teams).
- Experience with social media marketing on platforms like LinkedIn, X (formerly Twitter), YouTube, etc.
- Knowledge of CMS ideally including WordPress and Elementor (but not essential)
- Familiarity with analytics tools, such as Google Analytics.
- Knowledge of SEO and keyword research.
- Strong copywriting, editing, and proofreading skills.
- Knowledge of Adobe Photoshop (desirable).
- Experience with LinkedIn Advertising (desirable).
Please note - if you don't meet all of the above criteria but have a passion for marketing and you're eager to learn, please do get in touch.
Job Type:
Part-time
Salary:
£180.00-£250.00 per day
Benefits:
- Work from home
Supplemental pay types:
- Bonus scheme
- Commission pay
- Performance bonus
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