Digital Marketing - London, United Kingdom - British Red Cross

British Red Cross

Verified Company

London, United Kingdom

3 days ago

Posted by:

Tom O´Connor

beBee Recruiter

Description

Digital Marketing & Fundraising Analytics Officer

Location:
UK flexible

Contract type:
Permanent

Hours: 35 hours per week

Salary:
£42,000 per annum plus Inner London Weighting of £3,344 per annum if applicable

The Digital Fundraising team is looking for a skilled Digital Marketing & Fundraising

Analytics

Officer to join our dynamic team. This role is responsible for the development and maintenance of digital performance reporting across online channels in collaboration with other digital teams, bringing together paid, earned and owned media to guarantee a holistic digital channels view, tracking our overall digital performance against our strategic goals

The role

Working with the Digital Fundraising planner and the rest of the the digital fundraising team he role will also support with reporting on digital campaign performance, across all the digital touchpoints and integrating digital metrics from a variety of data sources, to help drive improvements to our marketing and fundraising.

This includes working closely with our media agency and Analytics & Insight team to constantly improve our digital campaigns dashboards and ensure that it is fit for purpose.

This role is also jointly responsible for creating and maintaining product and platform reporting for the FRSE Directorate, as well as feeding into cross-directorate reporting efforts.

The role will also help teams use and understand Google Analytics and will contribute to digital benchmarking and market research projects.

Could this role be for you?
The might be the perfect opportunity for you if you have

Knowledge of delivering and presenting reporting for a range of different stakeholders
Knowledge of data gathering, transforming and presenting data
Knowledge of the charity sector, mass engagement, direct marketing and digital marketing
Experience of working collaboratively with digital marketers and fundraisers to provide high quality actionable insight, informed by campaign results and analysis
Experience in using web metrics and digital marketing data across different channels to inform decisions
Experience using data visualisation software (e.g. Tableau, Power BI)

Meet the team

Our fundraising is critical to enabling our services that help people in crisis - whether that's in the UK or overseas, it's vital that we as a team can engage and inspire our supporters so that they choose to continue to give to the British Red Cross.

The fundraising environment has changed so dramatically that we are responding with a new fundraising strategy to ensure we take an innovative and transformative approach to how we raise funds and engage our supporters.

What you get in return
As well as a rewarding career with a global charity, you'll get access to a wide range of enhanced benefits:36 days holiday (including Bank Holidays) pro rata

Option to buy an extra 5 days annual leave

Up to 6% contributory pension

Flexible working policy

Employee discounts

Wellbeing support and advice helpline

Cycle to work scheme

Season ticket loan

The British Red Cross, incorporated by Royal Charter 1908, is a charity registered in England and Wales and Scotland (SC

**_Connecting human kindness with human crisis_