Marketing Associate - London, United Kingdom - Informa Tech

Informa Tech

Verified Company

London, United Kingdom

4 days ago

Posted by:

Tom O´Connor

beBee Recruiter

Description

Company Description

We offer unrivalled reach to decision-makers in the technology marketplace, leveraging > 100 recognised and trusted brands, including AfricaCom, London Tech Week, Black Hat, Broadband World Forum, GDC, InformationWeek, Interop, Light Reading, Omdia, and The AI Summit.

Every year, we welcome 14,000 subscribers to our research, nearly 4 million unique visitors a month to our digital communities, over 18,200 students to our training programs and 225,000 delegates to our events.

Responsible for contributing to the conversion of Audience Prospects into monetised audiences; seeking to convert a qualified audience prospect to a delegate to a Physical, Virtual or Hybrid event or to a lead for Marketing Services.

Also involved in the retention of our attendees year on year.

ATF gathers over 13,000 c-suite telco and tech leaders, superstar founders, influential investors and top government officials.

This role is perfect for someone with a passion for tech for good and who is looking to grow their career in events marketing.

Areas of Responsibility & Accountability

Contribute to the conversion of audience prospects into monetized audience.
Implement and execute marketing campaigns that encourage audience prospects to navigate the buying cycle from awareness to interest, desire and ultimately (ecommerce) action (and Advocacy). (Physical, Virtual & Hybrid Events).
Support the identification of target audience prospects and secure reach into prospects that are aware.
Under the direction of the Marketing Lead in Market Pillar, implement and execute strategies to optimise offering of insight and permission.
Direct delegate sales to physical and virtual events (paid and unpaid).
Direct registrations for Marketing Services campaigns (from Media, Event and Research brands).
Own the strategic partnership programme.
Support the cross pollination of audiences from one source of information, education and connection to another.
Responsible for retention/renewal programmes for paid customers and attendees yeartoyear.

Best practice/measuring performance/innovation & product development

Contribute to a bestpractice marketing environment, driving efficiency and effectiveness.
Utilise Marketing Excellence tools and approach. Driving for continuous improvement.
Maximise usage of Informa systems and processes, adopting a best practice method and facilitating developments in line with internal and external requirements.
Gather and utilise data to highlight and address key improvements to Marketing process and delivery.
Contribute to reporting processes and providing weekly KPI reporting.
Collaborate with colleagues in the Market Pillar and beyond with a customer first focus.
Strong writing skills with an ability to create and convey convincing arguments in the copy you create, and the ability to tailor your voice to the audience.

Qualifications

Prior proven Marketing experience is an advantage as is the ability to contribute towards and support the conversion of audience prospects into monetized audience.
Ability to build and maintain relationships and understanding of customer needs.
Competent in managing stakeholders internally and externally.
Strong collaboration and communication skills written, verbal, and presentation.
Prior experience of managing project activity, and managing time efficiently.
Selfstarter approach to work, with an eagerness to consistently meet and exceed objectives and assume greater responsibility.
Positive, entrepreneurial, cando attitude.

Additional Information Why work for Informa?**- 25 days annual leave plus bank holidays, 4 days for volunteering and a day off for your Birthday

Friendly staff who are all "expert's experts" and additional training for development
Pension match and a range of other entirely flexible benefits to suit your needs
Regular Social Events and Networking opportunities
Share-Match options become a shareholder