B2B Marketing Manager - City Of London - WGSN

Description

We're looking for a strategic B2B EMEA Field Marketing Manager to join our London-based team and play a key role in driving the growth of WGSN's world‑leading trend forecasting services. This is an exciting opportunity for a generalist 360‑degree, commercially minded marketer who thrives in a fast‑paced, global environment – someone who can bring ideas to life, inspire engagement, and deliver measurable results.

This role is office‑based out of our London office.

Working at WGSN

WGSN is a fast‑paced, exciting, and opportunity‑rich culture. We are a team of consumer and design trend forecasters, content creators, designers, data analysts, advisory consultants, and more, united by a common goal: to create tomorrow.

WGSN's trusted consumer and design forecasts power outstanding product design. Our services cover consumer insights, beauty, consumer tech, fashion, interiors, lifestyle, food, and drink forecasting, data analytics and expert advisory.

Role overview

As a Marketing Manager, you will execute targeted marketing strategies that drive high‑quality demand generation, create initiatives to increase client engagement (via Account‑Based Marketing), and raise brand awareness. You're a keen collaborator and diligent project manager, working across global and regional WGSN teams – including Sales, Design, and Content – to ensure WGSN's marketing is as forward‑thinking as our forecasts.

The team

Our Marketing team combines creative vision with strategic insight to deliver measurable commercial outcomes. Based across APAC, EMEA, LATAM, and NAM, we are a collaborative, high‑performing group that uses data‑driven decision‑making to elevate the WGSN brand and deliver world‑class campaigns.

Key accountabilities

• Set, define and monitor KPIs to measure campaign success and business impact.
• Utilise analytics and insights to continually refine performance and inform future marketing strategies.
• Deliver regular reporting on marketing effectiveness, engagement, and ROI.
• Own a shared responsibility with sales for conversion and revenue outcomes. This role carries KPIs linked to marketing‑sourced and influenced pipeline.
• Develop and execute multi‑channel marketing campaigns to drive awareness, lead generation, and customer engagement.
• Partner with internal teams to plan go‑to‑market launches for new products and innovations.
• Utilise digital, content, and experiential marketing to connect with key audiences.
• Collaborate with the EMEA New Business team to align campaigns with GTM priorities and sector targets.

Account‑Based Marketing (ABM)

• Design and deliver ABM programmes targeting high‑value enterprise clients.
• Collaborate with Sales to develop personalised strategies and nurture key accounts.
• Measure, analyse, and optimise ABM activity for greater conversion and engagement.
• Tailor marketing plans to reflect industry, client, and channel nuances.
• Develop sector‑focused campaigns that resonate with designers, buyers, merchandisers, and marketers in leading global retailers.
• Identify opportunities and challenges unique to each sector to inform marketing strategies.

Brand Leadership

• Champion initiatives that reinforce WGSN's position as the global authority in trend forecasting.
• Ensure brand consistency across all touchpoints and marketing materials.
• Support PR, partnerships, and event strategies to maximise reach and brand impact.

Other activities may be required beyond the list above.

What you'll bring

• Proven experience in a marketing role within B2B or trend‑driven industries (e.g., insights, media, SaaS, fashion, or retail).
• Expertise in demand generation marketing, campaign execution, and ABM.
• Strong ability to craft targeted marketing strategies for diverse audiences.
• Experience engaging with senior commercial stakeholders – you're KPI‑driven and determined to deliver on them.
• Knowledge of digital and content marketing best practices.
• Analytical mindset with experience measuring and optimising campaign performance.
• Excellent communication, collaboration, and project‑management skills.
• Experience managing budgets and external agency relationships.
• Fan of WGSN and Trend Forecasting – you're a futurist with your finger on the pulse.

Preferred qualifications

• Bachelor's degree or professional qualification in Marketing, Business, Communications, or a related field is preferred.
• Experience in trend forecasting, consumer insights, or retail marketing is highly desirable.
• Familiarity with marketing automation, CRM, and analytics platforms.

What we offer

Our benefits and wellbeing package offers flexible benefits you can tailor to your own personal needs, including:

• 25 days of holiday per year – with an option to buy or sell up to 5 days.
• Pension, Life Assurance and Income Protection – plus a flexible benefits platform with options including Private Medical, Dental Insurance & Critical Illness.
• Employee assistance programme, season ticket loans and cycle‑to‑work scheme.
• Volunteering opportunities and charitable giving options.
• Great learning and development opportunities.

A Note for Applicants

We use AI to help our team screen applications and identify candidates whose skills and experience match the role. This technology removes personal information to promote a fair and unbiased process. We believe this tool helps us find the best talent while maintaining transparency and fairness.

A Note for Recruiters

Thank you for your interest in working with us at WGSN Our internal Talent Acquisition team takes care of all our recruitment efforts. When we need some extra help, we partner with agencies on our Preferred Supplier List (PSL) that truly understand our business, culture and ways of working together. We're unable to respond to unsolicited contacts or CVs from outside our PSL but if we explore new partnerships, we'll be sure to reach out.

We may use artificial intelligence (AI) tools to support parts of the hiring process, such as reviewing applications, analysing resumes, or assessing responses. These tools assist our recruitment team but do not replace human judgement. Final hiring decisions are ultimately made by humans. If you would like more information about how your data is processed, please contact us.