Senior Media Insight Manager - London W DA
Only for registered members London W DA, United Kingdom
1 month ago
Job summary
Join the fastest growing motorsport on the planet as a Senior Media Insight Manager and accelerate your career. Electrify your potential and work with a bold focus on innovation and sustainability.
Responsibilities
- Lead Formula E's global audience intelligence.
- Define how we measure reach and engagement by integrating data from linear TV, streaming and the digital ecosystem for a comprehensive view of performance.
- Deliver actionable reporting that translates complex data into clear, strategic insights for rights decisions.
- Identify & quantify growth opportunities, providing deep analysis to commercial teams to optimise TV rights and digital monetisation.
- Manage relationships with all external research partners and data vendors, ensuring robust and consistent audience intelligence.
Qualifications
- Proven experience in media or audience insight, ideally from a rights holder, broadcaster, or media agency.
- Sharp awareness of global audience behaviours and media trends in Formula E's key markets.
- Strong understanding of cross-platform and hybrid measurement methodologies, covering streaming data, Connected TV (CTV) and digital analytics sources.
- Advanced proficiency in data presentation tools like Excel/Google Sheets and PowerPoint/Google Slides.
- Demonstrated ability to manage large-scale, multi-market research or data projects.
Job description
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