Senior Paid Search Specialist - Fareham, United Kingdom - TALENT SEARCH LIMITED
Description
A full-service digital, print and broadcast creative and media agency which provide B2B and B2C services are looking for a dynamic and bright individual with a strong background in Paid Search Marketing including Google Ads.
You should be able to plan andoptimise digital platforms across a range of clients and be comfortable developing and implementing any improvements to client accounts.
Responsibilities of the Senior Paid Search Specialist:
- Research and help with building plans to drive traffic, engagement, leads and purchases
- Work within the digital marketing team to implement channel strategies for clients
- Collaborate with design teams to implement copy for digital channels, keeping within brand guidelines
- Manage PPC and social media marketing campaigns and daytoday schedules for a range of clients
- Develop and expand PPC and social mediabased communities and engagement
- Compile reports for social media profiles
- KPIs and ROI
- Research and compile data to inform decision making on future campaigns
- Perform keyword research and analysis to identify new keyword opportunities
- Complete onsite and offsite SEO tasks conforming to best practice guidelines
- Maintain and improve campaigns to make paid channels more costeffective
- Report creation and performance analysis, with an understanding of how to make improvements
Skills and experience:
- Minimum 1224 months experience in agency
- Experience in building client relationships
- Marketing Degree (or equivalent) is welcomed but not required with relevant experience
- Full UK driving licence
- Experienced in media planning
- PPC account management and optimisation
- Social media and reputation management
- Understanding and familiar with Search, Shopping and Display/Remarketing campaigns
- Experience using Google products: Ads, Analytics, Search Console, Tag Manager and Google My Business
- Experience using SEM & SEO tools
- SEO experience would be desirable
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