Marketing and Engagement Lead - Blackburn, United Kingdom - Blackburn Youth Zone

Blackburn Youth Zone

Verified Company

Blackburn, United Kingdom

3 weeks ago

Posted by:

Tom O´Connor

beBee Recruiter

Description

Main Purpose The Youth Work Marketing lead will be responsible for generating brand awareness of Blackburn & Darwen Youth Zones services.

They will take ownership and oversight on a day-to-day content creation (narrative, photos, infographics and videos) aligned to a more strategic approach.

Promoting the Youth Zone to key local, regional and national audiences, maximising opportunities to raise our profile and increase our reach.

Managing all platforms and channels, will provide an opportunity to explore ways to increase brand awareness through an engaged community and measure impact.

Ensuring all forms of communication are connected and align with core messages and brand values.

Blackburn & Darwen Youth Zone Blackburn & Darwen Youth Zone is an iconic, state-of-the-art facility for young people in the heart of Blackburn with Darwen which opened in June 2012.

Attracting young people from across the town and beyond by its fantastic facilities, providing sports and arts activities and practical support, especially for those who are disadvantaged.

The main characteristics of our work with young people are:

We start where young people are and go where young people take us
We offer opportunities for supportive adults to develop positive relationships with young people
We will bring our town together to support young people Key Tasks
Take the lead in developing new, engaging content types for different digital channels: photos, videos, infographics, copy; in liaison with BYZ staff team, young people and external stakeholders in an accurate and timely way. Use analytics to monitor and improve the effectiveness and reach our online presence.
To develop, deliver and evaluate strategies to recruit and retain members.
In line with the business Plan implement a Marketing strategy including digital communications.
Regularly analyse membership data, including system trends and stakeholder feedback, presenting reports to the management team around current membership trends.
Identify solutions to ensure BYZ membership encompasses all key minority and hard to reach groups and develop their capacity to engage with the Youth Zone.
Identify the current barriers and needs of children and young people who are not actively engaged in BYZ provision, in order to help shape future provision at BYZ.
Work with the internal team across the organisation to ensure that our digital presence (website) is well maintained and regularly updated.
Build positive relationships with local and regional media to build BYZ profile and brand identity generating positive coverage and distribution of key messages
Write and distribute press releases to all relevant media in the local region.
Plan and coordinate / produce as appropriate a wide range of communications and marketing materials both on

- and off-line including the research, content, writing, editing and design.

Work closely with designers, photographers, and printers (and others) to implement delivery of campaigns
Act as the guardian of The B&DYZ brand, ensuring consistency of presentation and the further development and implementation of guidelines around visual identity, promoting good practice and training colleagues as appropriate
Stay wellinformed of external communications trends, highlighting where new approaches might be beneficial and champion new technology, learn new skills and then train and enthuse others to put these into practice.
To provide the Senior Management Team with weekly membership data to shape decisions and and strategy around member engagement.
Work with young people/services directly, obtaining case studies and supporting young people to tell their own stories.
Work with colleagues to develop mechanisms to capture content from the young people and ensure communication of a coherent brand.
Develop communication action plans to support core campaigns to help drive maximum impact and coverage.
Act as the champion and expert for communication and marketing activity within BYZ
Coordinating internal communications, keeping the Blackburn Youth Zone team connected.
Manage volunteers involved in marketing as and when required.
Work closely with the Business Development team in their work
Work closely with the Youth Work team to promote their programme of work Person Specification Competencies
Being able to gather information needed to inform marketing plans, with strong attention to detail
Execute a Marketing strategy, reporting on measurement data and plans to the Fundraising Development Manager
Creative and current approach to communications including social media to build strong external customer relationships and reputation
Manage public relations
Assisting the achievement of brand positioning and awareness
Contributing to the development marketing and communications of services, campaigns and appeals Skills
Excellent written and verbal communications skills
The ability to speak confidently about Black