Digital Marketing - Peterborough, United Kingdom - Proactive Selection

Proactive Selection
Proactive Selection
Verified Company
Peterborough, United Kingdom

2 weeks ago

Tom O´Connor

Posted by:

Tom O´Connor

beBee Recruiter
Description

Proactive Selection is currently working on behalf of our client, an esteemed and well-regarded Medical Health Insurance business running an in-house CRM system developed in C# and SQL Server.


Our client is expanding the marketing team and seeking a talented and experienced digital marketing & SEO professional to join their team.

This is an exciting opportunity to contribute to the growth and success of a dynamic company in the healthcare industry.


Role Overview:

As a digital marketing & SEO professional, you will play a pivotal role in driving online visibility, increasing brand awareness, and optimizing search engine rankings for our client's medical health insurance business.

You will collaborate with a team of dedicated professionals and work on various digital marketing strategies to ensure the company's continued success in the competitive market.


Responsibilities:
Your key responsibilities will include, but not be limited to:

  • Search Engine Optimization (SEO):Conduct keyword research and analysis to identify valuable target keywords and optimize website content accordingly.
  • Develop and implement onpage and offpage SEO strategies to enhance search engine rankings and organic traffic.
  • Regularly monitor website performance using SEO tools and analytics, and make datadriven recommendations for improvement.
  • Stay up to date with industry trends and algorithm changes to proactively adjust SEO strategies and maintain a competitive edge.

Digital Marketing Campaigns:


  • Collaborate with internal teams to create engaging and compelling content that resonates with the target audience.
  • Monitor campaign performance, analyze metrics, and provide insightful reports to measure effectiveness and identify areas for improvement.
  • Utilize marketing automation tools to streamline processes and enhance campaign performance.

Content Marketing:


  • Develop and execute content marketing strategies to attract and engage the target audience.
  • Conduct competitor research and industry analysis to identify content gaps and opportunities.
  • Leverage content management systems (CMS) to publish and distribute content effectively.

Website Management:


  • Collaborate with the development team to ensure the website is optimized for SEO and user experience.
  • Regularly update website content, ensuring accuracy, relevance, and alignment with brand guidelines.
  • Monitor website performance, including page load speed, mobile responsiveness, and user behavior, and implement improvements accordingly.
  • Utilize web analytics tools to track and analyze website traffic, user engagement, and conversion rates.

Qualifications and Skills:

To be considered for this role, you should possess the following qualifications and skills:

  • Proven experience in SEO and digital marketing, preferably in the healthcare or insurance industry.
  • Indepth knowledge of SEO principles, best practices, and the latest trends.
  • Proficiency in using SEO tools, web analytics platforms, and CMS.
  • Strong analytical skills with the ability to interpret data and provide actionable insights.
  • Excellent written and verbal communication skills, with the ability to create compelling content and collaborate effectively with crossfunctional teams.
  • Detailoriented mindset, ensuring accuracy and quality in all deliverables.
  • Ability to work independently and manage multiple projects with tight deadlines.
  • Bachelor's degree in marketing, communications, or a related field is preferred.
Our client offers a competitive salary package and a supportive work environment. This is a full-time onsite position with regular working hours, Monday to Friday.

To apply, please submit your resume and if available, a portfolio.


Job Types:
Full-time, Permanent


Salary:
£26,000.00-£30,000.00 per year


Benefits:


  • Company pension
  • Free parking

Schedule:

  • Monday to Friday

Application question(s):

  • Will you, at any time in the future, need visa sponsorship?

Education:


  • A-Level or equivalent (required)

Experience:


  • SEO: 1 year (required)
  • Digital marketing: 1 year (required)

Work authorisation:

  • United Kingdom (required)

Work Location:
In person
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