Media Planning Executive - London, United Kingdom - AMC Networks Inc.

AMC Networks Inc.
AMC Networks Inc.
Verified Company
London, United Kingdom

3 weeks ago

Tom O´Connor

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Tom O´Connor

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Description
Job Description


Who we are:


AMC Networks International (AMCNI), the global division of AMC Networks, delivers entertaining and acclaimed programming that reaches subscribers in more than 130 countries and territories.

AMCNI consists of global brands, AMC and SundanceTV, as well as popular, locally recognized channels in various programming genres.

For AMC Networks employees, having a hand in bringing stories to life is more than a job. We are storytellers at heart - it's who we are and is at the core of what we do.

We take pride in creating and presenting compelling stories people love, with fictional or real characters that capture the imagination and endure.

We value diversity and inclusion because we know that people from different backgrounds with different points of view, working together, is essential to our continued success.

Join us as we look to further our future as the place where the world's best stories are told


The Role:


As Media Planner, you will be responsible for planning all promotional items on a given group of channels in line with the marketing, editorial and scheduling timescales.


You will advise & assist the presentation team in order to meet promotional campaign goals, maintaining a clear and concise promotional strategy in accordance with programming priorities.


Main Responsibilities:

  • Ensure a clear & concise, audiencefocused message for all onair promotional campaigns
  • Construction of monthly media plans and strategy for assigned channels
  • Setting of all promotional campaign targets, taking into account programming priorities, sponsorship requirements, and external marketing efforts
  • Research for and contributing to strategic campaign briefs
  • Determine opportunities for appropriate cross promotion, based on channel profile and channel goals
  • Oversee the creation of monthly make lists with creative coordinators, establishing all campaign lead times, tunein tags, and transmission dates
  • Regular monitoring of overnights reports, and having the ability to identify trends in viewer behaviour
  • Liaise with schedulers in promotion/presentation department to ensure objectives are accurately met.
  • Ongoing assistance for the presentation team in the event of late deliveries or lastminute schedule changes
  • Analyse pre and posttransmission data to provide and present regular campaign evaluation reports for various internal and external contacts, ensuring all results are fed back into the media planning process.
  • Attend strategy and planning meetings, creative briefings with Programme Planners, Marketing and Creative.

Knowledge, Skills & Experience:

  • Proven TV experience in media planning working within a TV company (minimum 1 year)
  • Experience with broadcast ratings analysis systems. Experience with TechEdge would be an advantage
  • Accuracy and attention to detail is absolutely key
  • Excellent communication skills, assertive and tactful
  • Competent writing and research skills
  • Proficient in Excel. The ability to use advanced functions would be an advantage
  • Demonstrable understanding of the editorial and transmission requirements of the schedule
  • An appreciation of the creative process
  • Familiarity with presentation scheduling systems
  • Ability to coordinate a combination of roles and work under pressure
  • Ability to prioritize tasks and act decisively
  • An understanding of OfCom requirements & BARB panel data and the ability to interrogate such data
  • The willingness to be part of a team, coupled with an enthusiasm for television is essential.
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