Content Marketer - London - LIPTON MEDIA

    LIPTON MEDIA
    LIPTON MEDIA London

    20 hours ago

    Description

    B2B Content Marketer£30,000 - £40,000 + Bonus + Excellent Benefits

    Hybrid

    London

    Leading media publishing and events business, specialists in investor relations, seeks a highly accomplished B2B Content Marketer to join their team.

    This is a fast-paced, hands-on role at the centre of their marketing activity. You'll play a key role in delivering campaigns across their full portfolio, including insight-led content, research, events, and subscriptions.

    You'll shape campaign narratives, write clear and compelling copy, run social activity and keep campaigns moving beyond launch.

    What you'll be doingYou will be responsible for the delivery of multi-channel campaigns across both brands.

    Responsibilities

    Planning and sequencing content-led marketing campaigns across email, social and web

    Writing clear, compelling copy across email, social, web, and campaign materials

    Owning the LinkedIn company pages – shaping posts, threads and commentary to support campaigns.

    Developing campaign narratives and adapting content for different audiences and channels

    Reviewing performance and engagement to refine content and messaging over time

    Engaging with audiences online to build relevance, credibility and visibility

    Supporting timelines and content plans to keep campaigns moving smoothly

    Researching topics and trends to inform content angles and ideas

    What we're looking for

    At least two years of experience owning B2B content-led campaigns end-to-end, with a clear understanding of how campaigns are planned, launched and sustained over time

    Strong copywriting ability, with confidence writing original content across email, social, web and campaign materials for senior professional audiences

    Demonstrated ability to shape campaign narratives and adapt messaging across channels without losing clarity or intent

    Comfortable managing multiple campaigns and content streams independently, prioritising effectively and meeting deadlines without close supervision

    Analytical and curious, with the ability to report on campaign performance clearly and use insight to refine content, messaging, and approach

    Hands‐on experience with email marketing platforms such as Spotler, Mailchimp, Dotdigital, or similar, including campaign setup and QA. Confident working with CRM systems, social platforms (particularly LinkedIn) and Microsoft Office, especially Excel.

    #J-18808-Ljbffr


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