Brand Strategy and Activation Lead - London, United Kingdom - Pearson

Pearson
Pearson
Verified Company
London, United Kingdom

2 weeks ago

Tom O´Connor

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Tom O´Connor

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Description

Learner at the heart


Pearson is a
global education company that helps people around the world to make progress in their lives through learning.

With a rich heritage that combines 150 years of experience in publishing with the latest learning technology and digital services, we help people to learn whatever, wherever and however they choose.

We are now
transforming Pearson to accelerate our activity in digital learning, education services and emerging markets.

This will enable us to make a lasting impact in helping to solve some of the most important challenges in global education.


Why we need you


We believe education is a vital force that can empower people, help them to reach their potential and contribute to more connected communities, all around the world.

Our strength comes from our outstanding people; our strong relationships in the education world; our expertise in using technology to help people learn; our global footprint and local reach; and our position as a profitable, global company with a unifying sense of purpose.


Brand Strategy and Activation lead
Reporting to the VP of Marketing, define and lead the brand and activation strategy across UK and international markets


Responsibilities include:


  • Lead all WFS brand strategy and activation marketing activity including brand campaign creative and communications, agency management, events, campaigns, social media, ambassadors and content creation
  • Successfully line manage and develop the brand strategy and activation team
  • Define and optimise effective and efficient ways of working with the Product & Portfolio and Performance & CRM teams to deliver marketing objectives and hit targets
  • Define and set the UK and international brand strategy and activation objectives, benchmarks and KPIs and ensure all activity is consistently measured, evaluated and optimised
  • Lead UK and international brand campaign creative and communications plus creative agency management
  • Ensure WFS priority international markets receive marketappropriate brand assets and creative for local adaptation and translation
  • Lead ambassador, influencer and organic social media marketing, maximising the impact of strategic partnership opportunities
  • Ensure brand and activation team workload is successfully prioritised and team work collaboratively
  • Ensure the brand strategy and activation budget is consistently managed and spend is optimised
  • Provide guidance, proactive upskilling and encourage best practice sharing across the WFS marketing team within brand strategy and activation

Who we are looking for:


  • Minimum 8 years' marketing experience
  • Strong expertise in brand strategy, communications, events and ambassador / influencer marketing
  • Experience in international marketing campaign development
  • Creative agency management experience
  • Strong leadership, line management and team development skills
  • Extensive experience of simultaneously managing multiple campaigns with different objectives
  • Ability to manage multiple stakeholders in order to drive cohesion and a shared vision
  • Strong relationshipbuilding and negotiation skills
  • Ability to prioritise most valuable activity
  • Exceptional attention to detail and highly organised
  • Proactive, pragmatic and analytical mindset
  • Positive, collaborative, cando attitude
  • Excellent communication skills

Pearson competencies:


Organisationally Agile Adapts quickly to new situations where roles and work are not clearly defined. Proactively seeks information to understand the reasons for change and adapts approach accordingly.


Influences without Authority Conveys messages and clear outcomes to diverse audiences using the most effective channels in an easily understood, convincing and actionable manner. Identifies stakeholders, seeks input and actively listens to build support and identify best solutions.


Prioritises and makes Effective Decisions Breaks down work into manageable parts, assessing the priorities and schedule required to deliver on time. Ensures the quality of the data provided to analyse possible solutions and support effective decision making.


Builds Relationships Creates relationships with peers quickly and confidently, building trust and win-win partnerships. Proactively networks with other teams to discuss common issues and share knowledge.


Outcomes Oriented Differentiates between outputs and outcomes, working with a focus on achieving desired outcomes. Understands the intended outcomes of own work and how they contribute to Pearson's broader objectives including customers and learners.


Continuously Improves Actively seeks opportunities for improvement and presents ideas for increasing effectiveness and efficiency of own work. Demonstrates willingness and flexibility to adapt own approach to new ways of working to achieve improved outcomes.


Evidence Informed Identifies and collects reliable data necessary to build evidence to enab
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