Social Media Editor - London, United Kingdom - Saga

Saga

Verified Company

London, United Kingdom

3 weeks ago

Posted by:

Tom O´Connor

beBee Recruiter

Description

Job Introduction

This role will work across Saga Travel Group brands and products, currently touring (Titan & Saga), Tailor-Made and Hosted Hotels, to create content for product marketing, customer engagement and brand affinity.

This is a multi-brand, multi
- product role to effectively position engaging content to fans and acquire new followers. You'll be responsible for leading, owning and managing all outputs across Facebook, Instagram, Twitter and YouTube for the travel group.

Your love for creating engaging content, whilst utilising brand tone of voice means you're a whizz with all platforms and how to get the best out of them.

You'll be responsible for the implementation of all social activity and content, from ideating and creating posts to scheduling content and community managing responses.

You have a love for reporting too, able to produce, analyse and articulate campaign insight to determine the performance of our content and our performance against competitors.

A brand champion with a terrific eye for engaging content. You're a storyteller - creative and technical.

You'll be responsible for planning activity and collaborating with key stakeholders to achieve objectives, as well as with creative teams to support output.

Working with paid media specialists to share engagement trends and align paid and organic plans.

You'll measure activity to achieve engagement and reach targets as well as amplify the brands to achieve brand fame (Titan) and support Saga's position as a superbrand.

This role will work closely across our marketing teams to drive expertise and excitement through our comms.

Main Responsibilities

Brand storytelling: champion both brands proposition and goal for fame/superbrand status.
Align outputs to key pillars under Experience is Everything banner and amplify brand proposition.
Adopt a flexible, enthusiastic, and driven approach to achieving business goals.
Liaise with colleagues across product and marketing to ensure their needs are met and integrate campaign work across channels.
Lead Influencer activity, sourcing, negotiating, contracting, and managing their outputs on behalf of our brands.
Reporting and analytics: weekly performance reports and monthly progression reports to the business and implement learnings.
Work collaboratively with group and other business units to communicate plans and share channel access/posting schedule.
Liaise with paid media specialist, sharing best practice and engagement trends and aligning organic and paid plans.
Liaise with customer services for issues management on social.
Content champion: creation and ideation of all social media posts (feed, stories, reels etc / image, video, copy across FaceBook, Instagram, Twitter and YouTube.
Own the content calendar and post schedule.
Write copy posts, edit videos for native content.
Community management: respond to customer comments on daily content and source UGC from customers and tour managers.
Planning: manage the schedule and prioritise, communicate plans and provide calendar visibility.
Extensive social media management experience across all platforms with proven results within the Travel industry would be advantageous.
Impeccable copywriting skills, excellent flair and attention to detail, socially native and able to tailor to channel
Knowledge of social media tools such as Sprinklr
Hands on experience with software editing tools
Able to think strategically and align content with business goals and audience appeal.
Project and workflow management: creation of timing plans for developing content, management of content calendars
Eye for design and visual styling, especially for successful creation of stories/reels
Analytical mind that can turn performance into meaningful insights
Experience managing influencer marketing
Strong networking skills: management of stakeholder relationships, you'll work in a cross functional team with shared channel access
Highly organised to delivery work across multiple initiatives simultaneously, with a structured approach to decision making.
Highly creative with experience identifying target audiences and devising campaigns that engage, inform and motivate
Tech savvy, stay ahead, generous with knowledge/expertise to create collaborative working
Adaptable, able to pivot at pace
Entrepreneurial, journalistic, inquisitive selfstarter.

Our Saga Values:

Precision Pace
Always owning and making things happen.

Empathy

Always aware of others.

Curiosity

Always asking why.

Collaboration

Always one team, the Saga team

About The Company

At Saga Travel Group, we're driven by the aim of creating a place where older people are valued for their experiences.

We're a dynamic and forward-looking business with a clear, single-minded purpose: to deliver exceptional experiences every day for our colleagues and customers.

Our values underpin our approach and help guide us. We work with