SEO Executive - London, United Kingdom - Frasers Group

Frasers Group
Frasers Group
Verified Company
London, United Kingdom

3 weeks ago

Tom O´Connor

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Tom O´Connor

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Description
Company Description


Frasers Group started as a small store in Maidenhead in 1982 and from there, grew to become a global powerhouse.

We are now a collection of the world's most iconic brands.

We're reimagining retail and believe the higher the risk, the greater the reward.

We've never been afraid to push forward and change the way the industry operates, diversifying our portfolio and elevating stores.

We're not sitting back - there's no room for hesitation.

The SEO Executive is a vital part of our growing and dynamic digital marketing team.

The person will report to the SEO (site) Manager and work closely with the rest of the SEO team, as well as the wider digital team, trade, editorial and marketing teams.


Key responsibilities are helping to improve and drive customer engagement, traffic and revenue of sites, and help to improve brand SEO rankings.

You will be expected to keep on top of the trends within the sports & fashion industries, monitor and report on rankings and perform keyword research.


Job Description:


  • Improve site architecture through the implementation of internal links and website styling.
  • Conduct keyword research to support the implementation of swiping links, using SEO guidelines to increase web traffic.
  • Identifying and fixing common technical errors including broken links, redirects
  • Keep abreast of industryrelated topics
  • Help populate SEO buying guides template with new content and images
  • Analysing website content performance and making recommendations
  • Monitoring competitor strategies to ensure we are always leading from an SEO perspective
  • Experience with keyword research and strategy, daily optimization
  • Help with day to day SEO tasks and over all site hygiene

Qualifications:


  • Excellent attention to detail
  • Always aligning with SEO best practice guidelines and our brand strategies to support natural search rankings
  • Ability to selfmanage and keep track of multiple projects
  • Ability to meet deadlines
  • Genuine passion for SEO and online marketing
  • Good understanding of SEO best practice is desirable
Additional Information

An opportunity like this at Frasers is for the fearless. The potential is massive, the experience unrivalled.

To be able to make the most of it you need to live and breathe our principles:

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Think without limits and take the team with you
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Own it and back it
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Not hesitate and act with purpose
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Be commercial and customer-focused
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