Marketing Associate - London, United Kingdom - Bloom & Wild

Bloom & Wild

Verified Company

London, United Kingdom

2 weeks ago

Posted by:

Tom O´Connor

beBee Recruiter

Description

Bloom & Wild is re-inventing the $60B global flower industry. Over a billion flower exchanges take place every year and industry satisfaction levels are low.

Driven by our vision of creating the destination for making life a little more thoughtful and beautiful, we do things differently.

From inventing letterbox flowers to founding The Thoughtful Marketing Movement. And we've seen impressive traction to date - we are Europe's largest direct to consumer flower company.

In January 2021 we announced our £75 million Series D funding round, led by General Catalyst (backers of Airbnb and Deliveroo), alongside other top tier investors including Index Ventures (investors in Wise and Glossier).

We are home to a family of 3 strong brands, Bloom & Wild, bloomon and Bergamotte, having acquired bloomon in April 2021 and Bergamotte in July 2021.

Together, we are active in 8 countries.

We really care about creating a diverse and inclusive team and we welcome people from all backgrounds, with different perspectives, ideas and experiences to work with us.

In our team, everyone has the freedom to give their opinion, grow in their career and be part of a genuinely caring and inclusive team.

Digital Marketing at Bloom & Wild

The digital marketing team is responsible for driving sustainable growth in all of the markets we operate in through the execution of innovative, creative and measurable campaigns. You'll work on campaigns targeting both new and existing customers, working across both our acquisition and retention teams to drive growth across multiple markets, brands and categories. The wider team works collaboratively with many areas of the business including brand, international, data and product surfacing crucial insights and data to improve the performance of our campaigns.

The role and ways of working

Reporting to our Acquisition Lead and working closely with the wider team, you'll play a crucial role in driving growth and efficiency across our digital channels. Being really comfortable with data you'll help identify weak spots and be on the front foot to find improvements using analytics and reporting. You will have exposure to lots of areas in the marketing function with a particular focus on driving the performance and execution of Affiliate marketing in the UK & Ireland. You'll work closely with our local and global marketing teams to ensure the channel scales efficiently and effectively. This is a great opportunity for someone who has experience in managing lifestyle affiliate programmes and is excited to develop the channel to maximise its potential.

Responsibilities:

Manage the UK affiliate account, working closely with the team at Partnerize to establish new opportunities and an ongoing affiliate strategy.
Plan affiliate activity based on our brand campaigns and marketing calendar.
Analyse affiliate activity, ensuring campaigns are delivering the best results across the team KPIs and suggesting ideas to improve performance when needed.
Collaborate with acquisition and retention teams to ensure planned activity is aligned.
Share UK insights and best practices with international teams to support DE, NL, BE affiliate strategy.
Create and maintain relationships with key affiliate contacts and establish best ways of working.
Manage budgets and monthly order forecasting for both new and existing customers.
Explore new types of affiliates & keep up to date with industry trends. Share regular industry updates & knowledge with the wider team.

You:

12 years experience in Affiliate Marketing
Experience managing affiliates either directly or via networks
Excellent communication and interpersonal skills, you'll be comfortable creating professional relationships both internally and externally
Strong analytical skills, you love working with data to surface insights
You like staying organised and multitasking, you have excellent attention to detail
Often taking the initiative to improve things and add value to the wider business
Innovative, you love seeking out new ideas and can surface them in a commerciallyoriented way
You have an interest in affiliate marketing and enjoy keeping up to date with the latest trends in the industry
Experience/understanding of other digital marketing channels is an advantage (SEO, Paid Search, Paid Social)

Working Environment

Bloom & Wild Group teams are distributed across office locations in Amsterdam and London, and multiple warehouse locations. Our team can choose to work from our offices as much or as little as they'd like. We don't expect people to come in as a norm but if it makes sense to do so (team onsites, monthly meetings etc), then we'd encourage it.

We're working hard to create a culture of inclusion for our teams, whether they're working from the office or home.

And so whether you need to be at home for focus time or for a school pickup, or you want to spend time with your co-worke