Digital Executive - Leeds, United Kingdom - System C

System C

Verified Company

Leeds, United Kingdom

2 weeks ago

Posted by:

Tom O´Connor

beBee Recruiter

Description

Digital Marketing Executive

Location:
Remote/Leeds

We are looking for an enthusiastic, results-driven individual to help us define, execute, measure, and refine an effective digital marketing strategy.

Reporting into the Head of Brand & Communications, you'll work with team members and external agencies to build a strong digital foundation to support our brand aspirations and campaign effectiveness.

You will need strong analytical skills with a commitment to creative marketing, willing to work with other team members to contribute to our campaign targets.

Key responsibilities

Earned (SEO)

Work with an external agency to drive and manage SEO execution across all major search engines, with the main effort focused on Google.
Ensure that SEO best practices are implemented on current and new developed webpages through effective communication and process.
Provide tracking, reporting and analysis of performance campaign data from SEO campaigns and strategies to the business.
Drive content creation initiatives across your business areas to improve ranking.

Paid Social

Create and execute global Paid Social strategies across core Social Platforms (LinkedIn, Twitter & Facebook).
Drive marketleading creative execution on social channels.
Drive an A/B testing culture to optimise social performance.
Leverage knowledge and data to influence the wider business on social opportunities.

Pay Per Click

Managing the operational and technical optimisation plan and tactics for all PPC activity to drive targets.
Review performance daily and suggesting and implementing optimisations to drive performance.
Be able to demonstrate PPC value in the wider digital attribution landscape

Website

Take ownership of all domains currently held across System C.
Build out a strategy, in line with our brand direction, to develop a single website.
Introduce a landing page strategy to support campaign activity.
Mature our website by introducing live chat, make CRO improvements and seek improvements to the overall visitor experience.

Analytics, Reporting & Management

Regularly report on campaign effectiveness to key stakeholders, including competitive landscape, KPIs, and recommendations on opportunities for growth and managing risks.
Manage and maintain major supplier relationships, including but not limited to LinkedIn, Facebook and Google, staying abreast of industry trends and latest products/tools.
Implement and manage all tracking across the paid media, including setting up goals in Google Analytics and managing tracking within Google Tag Manager.
Manage and report on the paid monthly budget deployment, making daily budget decisions and providing recommendations.
Provide marketing support across the function as and when required.

Requirements:

Minimum of 2 years B2B software marketing experience, preferably within healthcare or social care.
Must be able to evidence effective copywriting skills for various media.
An effective communicator with isn't afraid to make bold decisions.

Desirable Skills:

Experience of website development.
Digital and social media marketing experience.

Benefits

Pension scheme with employer contributions of up to 8%.
Private medical cover.
Full training and development programme.
Discretionary bonus scheme.
25 days annual leave increasing over length of service.
Birthday leave, 1 days' leave to take during your birthday month each year.
Life assurance cover, up to four times your salary.
Employee referral scheme.
Employee assistance programme.
Cycle to work scheme.
Payment of professional subscriptions.
Additional benefits including gym membership discounts and a range of insurances available at a discounted cost.