Brand Marketing Manager, Penguin Random House Children's - London Area

Only for registered members London Area, United Kingdom

1 month ago

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Job summary

We have an exciting opportunity for a Brand Marketing Manager to join the Penguin Random House Children's team. Do you have experience of leading impactful brand marketing campaigns?
Can you find creative ways to introduce the next generation to the stories that'll last a lifetime? If you're an experienced marketer with a passion for brand-building, and you're able to deliver compelling, effective activations for iconic children's properties, this could be the role for you.

Responsibilities

  • You'll work with the Head of Marketing to grow awareness of and engagement for some of our biggest brands in order to increase brand equity and drive sales of books and consumer products.
  • You'll take the lead on major brand campaigns, owning them from end-to-end, with demonstrable impact. You'll use audience insight to develop and execute marketing campaigns that deliver on key objectives. This might include online and offline advertising, retail marketing, stunts, events, and social media campaigns; as well as monitoring and evaluating campaign performance.

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