Marketing and Communications Officer - Tilehurst, United Kingdom - Denefield School, Tilehurst

Description

Marketing and Communications Officer

Responsible to:
HR Manager


Contract Type 30 hours per week, term time plus one inset, plus seven days holiday work (to include GCSE and A-Level results days in August). Occasional evening work required.


Pay Scale Grade E/F (points 10-14)


Core purpose:

To administer and produce marketing materials/public relations communications to support and promote school activities, events, successes of students and staff both internally and to the wider community.

To increase stakeholder buy-in by re-kindling the school's Parents and Friends of Denefield Association and the Denefield Alumni.


Marketing and Communications

• Devise, implement and revise as necessary a social media strategy for the school.
• Provide day to day management of the social media platforms.
• Produce and promote quality marketing materials, interesting and rich in content, for social media platforms, websites, intranets, prospectuses, banners etc. and for publicising upcoming events.
• Write and edit news stories for the school's website news section
• Publicise 'good news stories' through social media channels, the school website and via in

- school screens.

• Act as a gatekeeper and brand ambassador to ensure consistency in standards of our house style, both internally and externally.
• Monitor the school's presence on social media platforms. Alert appropriate staff to inappropriate content and remove, flag and report any unwanted content.
• Working with the transition team create promotional material for primary school recruitment.
• Support colleagues across the School with creating printed and digital marketing materials for all school events such as sports fixtures, school productions, music events and School

Enrichment Days.

• Take photographs and videos which promote school life which are suitable for use on social media, print and the school website.
• Maintain a library of school photographs and video to ensure availability of images suitable for promotional activities, advertisements, website use and publications.
• Liaise with the admin team to ensure that any students featuring in promotional content have authorised the use of their photographs.
• Accurate and timely promotion of HR recruitment adverts across all platforms.
• Produce internal communications materials, both written and visual, across a range of channels, including digital, face to face and written.
• Keep abreast of the school calendar to identify internal and external stories of interest.
• Attend events to capture photographs/images/films for use in marketing campaigns.
• Copywriting including blog posts, social media captions and editorial articles.
• Draft and publish termly newsletter.

Lettings

• Administer the online lettings booking facility.
• Market the school's letting facilities.
• Develop and maintain excellent relationships with school hirers.
• Handle enquiries from prospective hirers and progress those bookings in line with the school's Lettings Policy.
• Handle and resolve any complaints from hirers.
• Manage clashes between lettings and school events and communicate accordingly with hirers within the agreed time frame.
• Liaise with internal stakeholders, including facilities/premises/finanace, to ensure hirers requirements are met.

Stakeholder Engagement

• Further develop Denefield's Alumni organisation, seeking opportunities for alumni to attend events in support of the school (for example speaking at careers events, sixth form events, assemblies).
• Develop a Friends of Denefield Association to strengthen links between the school and the local community.
• Develop and promote a parent/guardian donation portal.
• Promote agreed fundraising campaigns, providing regular status updates to stakeholders.
• Liaise with the FBD to maximise sponsorship opportunities.

Whole school responsibilities

• Supporting the school's CHARACTER values, ethos and policies, and to ensure that school policies are applied correctly and consistently by all members of your team.
• Responding to all requests for information by SLT and others in a timely manner.
• Liaising with parents, governors and other external agencies as appropriate.
• Undertaking any other reasonable duties as determined by the SLT line manager or

Headteacher.

• A willingness to train as and become a part of our first aid team.

Denefield School is committed to safeguarding and promoting the welfare of children and young people. We expect all staff and volunteers to share this commitment.

This job description has been agreed by both the post holder and the line manager and will be reviewed annually as part of the appraisal process.

Post holder's signature:

Name:

Date:

Line manager's signature:

Name:

Date:

Job Types:
Part-time, Graduate

Part-time hours: 30 per week


Salary:
£23,620.00-£25,409.00 per year


Benefits:

• Bereavement leave
• Canteen
• Cycle to work scheme
• Enhanced mater