Audience Strategist - London, United Kingdom - Dow Jones

Dow Jones

Verified Company

London, United Kingdom

3 weeks ago

Posted by:

Tom O´Connor

beBee Recruiter

Description

Job Description:

Audience Strategist in LONDON, UK

Job description:

The Wall Street Journal is seeking an audience strategist to help define what we cover and how we cover it, with a focus on international news.

Based in our London office, you will be working with a team of editors and journalists based in the U.S., Europe and Asia to ensure our journalism engages our subscribers and reaches a wide audience in the most compelling way.

You will also help us get a headstart on the U.S. day, making sure we are serving readers well as they start their day.

The job has a broad scope and the pace of a digital newsroom.

The position will report into the Director of Content Strategy.

You will:

Work closely with the editorial leadership team, including our senior editors overseas, to develop audience strategy with dual focus: keeping our subscribers engaged and reaching new audiences.
Champion use of data and analytics in the newsroom, translating data into actionable insights, preparing statistical reports and working with editors to monitor, meet and exceed our key performance indicators.
Lead training on digital best practices and how to use data to inform coverage decisions.
Look beyond the daily news cycle to identify and address opportunities across departments including coverage, audiences, operations, product, marketing.
Be an active participant in news meetings, helping shape stories to meet the needs of our audiences.
Work closely with our social and SEO team to monitor topics of interest, and help editors plan coverage accordingly.
Shape the format of our journalism to tell stories in the most impactful way whether through text, live journalism, visuals, video and podcasts or other approaches.
Regularly share audience learnings with the broader newsroom.

You have:

7+ years digital newsroom experience including some combination of newsroom strategy, editing, production or digital project management.
Strong analytical skills, including the ability to find insights from data; create an easytounderstand narrative from them; and deliver a plan to address the findings.
Data skills and experience using tools for web analytics. Experience with SQL, Python or other dataanalysis languages is optional but an advantage.
A strong understanding of and interest in the competitive landscape for digital news media.
Track record of developing strong and trusting relationships, collaborating, and building consensus.
Ability to communicate in writing and in person clearly, concisely and persuasively.
Comfortable with taking the initiative to surface challenges and opportunities, and the drive to develop and act on solutions.

Business Area:
NEWS/WSJ

Job Category:
General Management

Union Status:
Non-Union role

Since 1882, Dow Jones has been finding new ways to bring information to the world's top business entities.

Beginning as a niche news agency in an obscure Wall Street basement, Dow Jones has grown to be a worldwide news and information powerhouse, with prestigious brands including The Wall Street Journal, Dow Jones Newswires, Factiva, Barron's, MarketWatch and Financial News.

This longevity and success is due to a relentless pursuit of accuracy, depth and innovation, enhanced by the wisdom of past experience and a solid grasp on the future ahead.

More than its individual brands, Dow Jones is a modern gateway to intelligence, with innovative technology, advanced data feeds, integrated solutions, expert research, award-winning journalism and customizable apps and delivery systems to bring the information that matters most to customers, when and where they need it, every day.

Req ID: 39801